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121.310 resultados para «marketing digital»

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Artículo 2023 Revisado por pares 3 citas

Implementasi Digital Marketing Oleh UMKM Di Indonesia: A Scoping Review

null Mochamad Sirodjudin · null Sudarmiatin Sudarmiatin

Previous literature review studies have explored the current status of digital marketing implementation in Indonesia by the SME, a literature review that focuses explicitly on digital marketing implementation is scarce. The objective of this scoping review was to map the existing digital marketing knowledge to meet dig...

economics and business social sciences
  • Universitas Maritim AMNI Semarang
  • DOI: 10.58192/ebismen.v2i2.783
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Artículo 2026 Acceso abierto Revisado por pares 1 cita

THE INFLUENCE OF SOCIAL MEDIA MARKETING CAPABILITY AND DIGITAL CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE THROUGH TRUST

null Dede Suleman · null Velly Anatasia · null Devy Sofyanty · null Prisca Nurmala Sari

This study examines the influence of Social Media Marketing Capability and Digital Customer Engagement on Marketing Performance, with Customer Trust as a mediating variable among Micro, Small, and Medium Enterprises in Indonesia. A quantitative explanatory approach was employed using survey data collected from 200 resp...

economics and business social sciences
  • PT. Zillzell Media Prima
  • DOI: 10.61990/ijamesc.v4i2.741
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Artículo 2025 Acceso abierto Revisado por pares

Analysis of the importance of digital marketing in entrepreneurial business: The case of the Republic of Serbia

Boban Panovski · Miloš Stojanović · Milica Popović · Filip Cvetković · y 1 más

Nowadays, entrepreneurship plays an important role in the development of economy in the Republic of Serbia. However, in order for entrepreneurial ideas to really come to life and become successful, it is necessary for entrepreneurs to have an effective marketing strategy that will help them gain recognition and attract...

economics and business social sciences
  • Centre for Evaluation in Education and Scienc...
  • English
  • DOI: 10.5937/jpmnt13-57681
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Other 2026 Acceso abierto

digital marketing course

dssd

The Digital Marketing Course at DSSD Nangloi provides practical, industry-focused training to build strong digital marketing skills. url: https://dssd.in

  • Zenodo
  • DOI: 10.5281/zenodo.18277472
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Other 2026 Acceso abierto

The Secret Behind Successful Brands: Choosing the Right Digital Marketing Agency in Bangalore

writter, peter

Businesses today need a strong online presence to stay competitive. Partnering with a digital marketing agency in Bangalore helps companies improve visibility, attract customers, and generate quality leads through strategies like SEO, PPC, and social media marketing. Nextwebi, a trusted digital marketing company in Ban...

economics and business social sciences
  • figshare
  • DOI: 10.6084/m9.figshare.31569019.v1
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Artículo 2022 Acceso abierto Revisado por pares 2 citas

Assessing the Impact of Generation Z’s Digital Marketing Methods on the Current UK Economy: Consumer’s Purchase Intention as a Case Study

BUKUNMI WEKE · TUNMISE OWOADE

According to research, digital marketing strategiescorrelate with the economy. This academic paper offers anin-depth analysis of Generation Z digital marketing methods, its impact on older generations, how that influences consumer purchase intent, and how it impacts the current UK economy.This academic paper uses a lot...

economics and business social sciences Social and Behavioral Sciences
  • Center for Open Science
  • DOI: 10.31234/osf.io/jh9n3
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Capítulo de libro 2021 Revisado por pares 12 citas

Digital Marketing: A Sustainable Way to Thrive in Competition of Agriculture Marketing

Subhas Chandra Bose · Ravi Kiran

Agriculture plays an important role in Indian economy. In view of changes faced by agriculture due to globalization and increased demand for agri-foods, there is a need to relook at the marketing strategies. Digital marketing can play a significant role in increasing demand for agri-products and services. The current p...

2. Zero hunger economics and business social sciences 1. No poverty
  • Springer Singapore
  • English
  • DOI: 10.1007/978-981-33-4791-5_8
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Artículo 2024 Acceso abierto Revisado por pares

Utilizing Digital Marketing for Business Competitive in Achieving Sustainable Development Goals in Small, Medium Enterprises

Ani Mekaniwati · Abdul Talib Bon · Wahyu Indra Satria

Digital marketing has become one of the most crucial market mechanisms for many brands spread across various countries worldwide. With digital marketing, a brand can reach many potential people to become its strategic market share entity. Digital marketing has a significant impact on many business process mechanisms. S...

economics and business social sciences
  • SRN Intellectual Resources
  • DOI: 10.56225/gjbesd.v2i1.28
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Artículo 2026 Acceso abierto Revisado por pares 1 cita

Digital Transformation and Innovation Capability Effects on Marketing Performance

Fajar Nugroho · Adya Hermawati · Ana Sopanah

This study examines the influence of digital transformation, innovation capability, social media marketing, and market turbulence on marketing performance among creative economy players in Malang City. It also analyzes the mediating role of social media marketing in the relationship between digital transformation and i...

economics and business social sciences
  • Information Technology and Science (ITScience...
  • DOI: 10.47709/ijmdsa.v5i1.7813
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Artículo 2025 Acceso abierto Revisado por pares

The Role Of Digital Marketing In Developing Rural Creative Economy

Faiza, Nur · Diantoro, Eman · Suheri, S · Hidayat, Syarif · y 1 más

This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimi...

economics and business social sciences
  • Universitas 17 Agustus 1945 Surabaya
  • DOI: 10.30996/jmm17.v12i1.12794
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