Buscador de Tesis y publicaciones académicas

Skaitmeninio marketingo kanalų taikymas B2B pardavimuose

Rusys, Laurynas

Research problem – the impact of digital marketing channels on B2B business sales. Research object – the impact of digital marketing channels on B2B business sales. The aim of the research – theoretically analyze how digital marketing channels affect B2B sales and provide a possible channel selection algorithm to help...

Digital Marketing Efforts to Improve Marketing Performance in Mie Ongklok Desta

Isnaeni Nur · Khulasoh Nilna Roudlotul · Ashiyam Inayatul Nur · Efendi Bahtiar

In the increasingly developing digital era, the implementation of digital marketing strategies is crucial for MSMEs to increase visibility and competitiveness in the market. This study aims to analyze digital marketing efforts to improve marketing performance at Mie Ongklok Desta. The method used is a quantitative appr...

Pemberdayaan UMKM Komunitas Preman Super dalam Pemanfaatan Pemasaran Digital

Ferby Mutia Edwy · Mohammad Iqbal Firdaus

Purpose – This community service activity aims to introduce the concept of digital marketing to members of the Preman Super Community (Independent Women Sources of Change) and help MSMEs utilize digital marketing to increase competitiveness. Design/methodology/approach – Implementation of activities uses the Participat...

Digital Marketing Strategy in Digital Business to Enhance MSME Competitiveness

Hanny Safitri · Sipah Audiah · David Edmond

The rapid expansion of digital business presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness. However, many MSMEs still face challenges in effectively implementing digital marketing strategies due to limited capabilities and strategic orientation. This stu...

DIGITAL TRANSFORMATION IN MARKETING: A PATHWAY TO SUSTAINABLE BUSINESS ECOSYSTEMS AND THE SDGS

Hendro Sukoco Sukoco · Sri Haning Farkhakh · Tri Barokah Yuliant Yulianti

Digital transformation in marketing is revolutionizing the way businesses engage with customers, optimize processes, and achieve sustainability goals. This paper explores how innovations in digital marketing are driving the development of sustainable business ecosystems while contributing to the realization of the Unit...

Digital Marketing Return on Investment (ROI) and Financial Performance in Nigeria SMEs

Akisanmi, David Olanrewaju · Ajayi, Oluwatosin Peter · Oyewole, Jide Sunday · Abudu, Oluwagbenga Joseph · y 3 más

Notwithstanding the quick development of digital marketing technologies, Nigerian SMEs have nevertheless had difficulty optimizing their financial performance. It was unclear, therefore, how much the return on investment (ROI) of digital marketing affected the financial results of SMEs. Using a quantitative survey of 2...

Digital Marketing Implementation Effectiveness Analysis in Improving the Marketing Performance of Small and Medium Enterprises Managed by LINKS USU

Ikhsan Al Zuhri · Sukaria Sinulingga · Iskandarini .

Marketing performance is a measure of achievement and marketing process activity as a whole from a company. Marketing performance can also be seen as a concept that is used by a product by a company. There are many factors that affect the marketing performance, among them is digital marketing. This research is a descri...

The Bad-Faith Argument Behind the Use of Digital Marketing for Neurodiversity

Go Jefferies J

A Study on Scope and Implementation of Self-Employment and Small Scale Business Peoples Digital Marketing in Rural Tamil Nadu Areas

Autoría no especificada

This study investigates the scope and implementation of digital marketing in South Rural Tamil Nadu. The research explores the unique characteristics and challenges of rural markets and examines how digital marketing can be effectively utilized to address these issues. Key components analyzed include internet penetrati...

Determining a Digital Marketing Strategy Using a Combination of Analytical Network Process (ANP) and Profile Matching

Rifqi Hammad · Abdurrahman Abdurrahman · Iwan Kusmayadi · Djoko Suprayetno · y 2 más

Background: Many MSMEs in the city of Matram are experiencing diculties in determining the digital marketing strategy to use. This is due to the many digital marketing strategies that can be used and the many factors that serve as criteria for selection.Objective: Develop a decision support system using a combination o...