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The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities for the music business as well as new challenges. In theoretical part, the main history events...
music marketmusic industrysocial mediaeconomics and business
61 УДК 338.24.01 O.V. Zavyalova MARKETING IN A DIGITAL TRANSFOR-MATION The article analyses the relationship be-tween the concepts of digitalization of the economy and digital transformation of the economy. The relationship and interdepend-ence of these definitions has been investi-gated. Analysis of the features of th...
This research ought to understand how Swedish-based SMEs within the B2B sector have adopted digital marketing during the pandemic, and the factors that have served as enablers or barriers in the process. The findings identified three approaches taken by the SMEs, based on the enablers and/or barriers the companies face...
Viktoria Bilyk · Oleksandr Serhiienko · Inga Krupenna
The article is dedicated to ivestigation of peculiarities of use of digital marketing in modern enterprise activity. The author gives grounding of interrelation of notions of digital marketing and Internet marketing, specifies categorial apparatus of investigation. Main advantages of Internet marketing and its instrume...
2. Zero hungerengineering and technology7. Clean energy
The development of digital technology has transformed marketing patterns from conventional to digital-based. However, many Micro, Small, and Medium Enterprises (MSMEs) are still unable to optimally utilize digital media to increase sales and expand market reach. This community service activity aims to improve the compe...
World is going through digital transformation era and customers are spending most of their times online. Now most of the people using online for the purchasing essentials items due to pandemic situation. People are spending time online for various purposes like spending time in social media networks, searching in the i...
This study explores the influence of digital marketing strategies on brand loyalty among young airline passengers, specifically targeting Millennials and Gen Z individuals aged 18-35 years old. With the increasing reliance on digital channels such as social media, email marketing, and search engine marketing, it is cru...
Social Media Marketingeconomics and businesssocial sciencesDigital Marketing
Fadali Rahman · Adriani Kusuma · Akhmad Maulana Afrizal · Nurul Hidayah Ansori · y 1 más
The advancement of digital technology has brought significant changes to modern marketing systems, particularly for MSMEs Micro, Small, and Medium Enterprises. In the digital economy era, digital marketing has become a crucial strategy for increasing competitiveness and expanding market reach. Many MSMEs have begun uti...
The rapid digitalisation of financial services has significantly transformed the way retail investors access information and participate in capital markets. Digital marketing strategies such as social media marketing, influencer marketing, financial literacy campaigns, content marketing, and search engine marketing hav...
Recently, digital marketing has emerged as a transformative strategy in the landscape, offering businesses a direct and engaging way to connect with their target audiences. This study explores the role of digital marketing strategies in business enterprises. While traditional marketing methods have dominated digital ma...
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