Buscador de Tesis y publicaciones académicas

Unlocking digital marketing’s potential in the agricultural sector: A literature review

Aariyen Shivkumar

Success in the business and marketing worlds depends on having a pulse of the market. Digital marketing emerged as a result of the revolution in marketing brought about by the development of digital technologies. In order to reveal the trends and secrets of this rapidly evolving industry, I carried out a poll called th...

Peningkatan Kompetensi Digital Marketing Bagi Wirausaha Muda Di Kota Bengkulu

Fitri Khofifah · Heskyel Pranata Tarigan

The development of digital technology has brought about significant changes in the world of marketing, requiring businesses to possess digital marketing skills to enhance their competitiveness. Young entrepreneurs, as part of the creative economy, need to be competent in utilizing digital media as a means of product pr...

Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0

Shallya Yudha Tama · Diah Widiawati · Dyah Setyawati · Yosanda Zata Aman

In the current digital era, marketing strategies are experiencing significant changes. Rapidly developing information and communication technology has changed the way companies market products and interact with consumers. Digital marketing is one of the main tools used to increase brand awareness. This research aims to...

BUXORO VILOYATI TURIZM XIZMATLARI JOZIBADORLIGINI OSHIRISHDA RAQAMLI MARKETING TEXNOLOGIYALARIDAN FOYDALANISH IMKONIYATLARI

null Jalolov Otabek Oybek oʻgʻli

This article examines the potential of using digital marketing technologies to enhance the appeal of tourism services in the Bukhara region. The study analyzed modern digital marketing methods, such as social media marketing, search engine optimization (SE O), content marketing, and influencer marketing. The results sh...

Digital Marketing di Era Revolusi Industri 4.0 dan Society 5.0

Ramadhan, T. S. (Tri )

Beberapa tahun terakhir ini kita dikejutkan dengn perubahan-perubahan bisnis yang sangat luar biasa. Semua berawal dari teknologi. Di era yang serba digital ini, trend dunia bisnis juga terus bervariasi ke arah digitalisasi. Perkembangan teknologi yang semakin pesat membuat banyak hal yang dapat dilakukan dengan lebih...

GLOBAL TRENDS IN THE APPLICATION OF DIGITAL MARKETING TOOLS

Ihor Hrabovych

At the present stage, digitalization has spread to all areas of business, which requires marketers to reorient to new global trends in the use of digital tools in their activities. One of the factors of global digitalization is the growth of Internet service users. Connecting billions of people around the world, the In...

Understanding digital marketing: marketing strategies for engaging the digital generation

Autoría no especificada

Marketing Capability Analysis Towards Digital Marketing Performance on Brand They. We at Cv. Dewan Jawara Artha

Nina Triolita · null Diana Sari

This study aims to analyze the role of marketing capabilities in improving digital marketing performance on the They.We brand at CV. Artha Champion Council. This research uses a qualitative approach with data collection techniques including interviews, observations, and documentation. The data obtained were analyzed us...

Digital transformation of the company’s marketing promotion strategy

Iuliia Kotelnikova · Yevheniia Petrovska

The article is devoted to the study of the essence, features, and practical significance of the digital transformation of a company’s marketing promotion strategy in the context of the growing role of digital technologies, changes in the information environment, and the evolution of consumer behavior. It has been estab...

PELATIHAN DIGITAL MARKETING UMKM DI RUMAH BUMN PURWAKARTA

Hendi Iskandar · Darmawan Yudhanegara

Pelatihan digital marketing dengan penerapan model 5A ini bertujuan agar memberikan saran UMKM untuk naik kelas pada proses usahanya dengan berbagai produk. Proses pelatihan digital marketing untuk UMKM dimulai dengan analisis kebutuhan bisnis dan audiens target. Selanjutnya, peserta dilatih mengenai dasar-dasar digita...