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Integrated Digital Marketing

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The Comparative Study between Traditional Marketing and Digital Marketing about Goods and Services in KSA

null Rogaia Mohammed Mohammed Ahmed Kratat

The aim of this study is to address the relationship between traditional marketing and digital marketing, besides, conducting comparison between both traditional and digital marketing among students in Saudi Arabia. There are 220 questionnaires have been collected through monkey survey using google form. The data clean...

Strategi Digital Marketing Callanda Hijab Dalam Meningkatkan Penjualan Di E-Commerce Shopee

Widya Astuti · Hudi Santoso

Callanda Hijab's Digital Marketing Strategy in Increasing Sales on Shopee E-Commerce Abstract. The rapid development of digital marketing technology has significantly transformed the marketing landscape, particularly through the use of e-commerce and social media. Callanda Hijab, a local fashion brand, utilizes the Sho...

Analysis of Digital Marketing Usage as Promotion Strategy of IT University in Bali

Dadang Hermawan

This research aimed to analyze the benefit of digital marketing as the marketing strategy of private IT universities in Bali and analyze the consumer assessment towards the digital marketing strategy that has been done by the private IT universities in Bali. Taking 100 respondents from the freshmen of six private IT un...

Post-Covid-19 Marketing Management Strategy In Digital Business

null Zet Ena · null Devi Trihandari Widyatania · null Hermyn Benny Hina

This study analyzes business strategies using digital marketing after the Covid-19 pandemic. The research was carried out using a descriptive qualitative approach with the type of literature review research. The primary data sources for this research are digital marketing books and journals related to the marketing bus...

Možnosti využití nástrojů digitálního marketingu v hudebním průmyslu

Štěpánková, Lucie

The thesis titled "Use of digital marketing tools in the music industry" focuses on digital marketing and digital music and their mutual relationship. The aim is to describe the possibilities of digital marketing in today's music industry and explore the hypothesis that the Internet and digital music fundamentally affe...

Research on Digital Marketing Strategies for Brands based on the Internet Context

Yangjing Wu

In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategi...

Impact of Digital Marketing on Business

null Mrs. Etta Udayasri · null Dr. Asiya Jabeen · null Katravath Anusha · null Kavali Sravani · y 2 más

This research explores and analyzes the profound impact of digital marketing on contemporary business operations. As businesses increasingly adopt digital strategies to reach and engage their target audiences, understanding the multifaceted effects of digital marketing becomes crucial. Employing a mixed-methods researc...

DIGITAL MARKETING BENCHMARKS LEVERAGED BY MARKETING ANALYTICS TOOLS

Cvitanović, Petra Leonora

The aim of this paper is to provide a structured overview of several marketing analytics tools and guidance in creation of company’s own digital marketing dashboard and benchmarks. Digital analytics tools display in a clear and creative manner the trends and dynamics of the numbers (budgets, costs, investment), the per...

An Analysis on Digital Marketing Strategies for Sustainable Brands in India

Anushka Berwal · Geetanjali Pal · Kajal Vashisht · Smita Mishra · y 2 más

The study analyses Digital Marketing Strategies for Sustainable Brands in India, emphasising the rising significance of eco-friendly activities in a progressively competitive market. The study seeks to accomplish several primary objectives: first, to assess the efficacy of digital marketing strategies utilised by susta...