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An Analysis on Digital Marketing Strategies for Sustainable Brands in India

Anushka Berwal · Geetanjali Pal · Kajal Vashisht · Smita Mishra · y 2 más

The study analyses Digital Marketing Strategies for Sustainable Brands in India, emphasising the rising significance of eco-friendly activities in a progressively competitive market. The study seeks to accomplish several primary objectives: first, to assess the efficacy of digital marketing strategies utilised by susta...

Managing digital marketing

Dave Chaffey · PR Smith

Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

BM, Khalid · Rani Priyanka, Pulikanti

This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. Most of the articles and the reports in the early stage were mainly about the concept of...

OPTIMALISASI PRAKTIK MANAJEMEN PEMASARAN MELALUI PEMANFAATAN TEKNOLOGI DIGITAL DI KALANGAN UMKM DESA PENUJAK, LOMBOK TENGAH

Lale Puspita Kembang · Amirudin Kalbuadi · Lalu Delsi Samsumar · Zaenudin Zaenudin

This community service aims to optimize marketing management practices among Micro, Small and Medium Enterprises (UMKM) in Penujak Village, Central Lombok, through the use of digital technology. Penujak Village as an area with growing economic potential needs support in facing increasingly fierce market competition. Ho...

Enactment of Opinion Mining for Medium and Small Medium Enterprises in the Face of Digital Marketing Era

Walhidayat Walhidayat · Sadar Muhamad · Yuhelmi Yuhelmi · Samsidar Raja

This research article aims to investigate the sentiment of Medium and Small Medium Enterprises (MSMEs) towards digital marketing using machine learning algorithms. In the growing digital era, digital marketing has become a key element in the marketing strategy of MSMEs. While digital marketing is pivotal for MSME growt...

Pemasaran Digital Dalam Kewirausahaan

Decky Hendarsyah

This paper aims to discuss the concepts and new ideas, opportunities and challenges of digital marketing in entrepreneurship. After discussion, it was found that digital marketing has a very close relationship with entrepreneurship, where both items have the same target. Then digital marketing is part of entrepreneuria...

Literature Review: Digital Marketing Strategy to Increase MSME Income

Riana Multhazam · Romansyah Sahabuddin · Andi Nurzakiah Amin · Andi Annisa Sulolipu

This study aims to explore various digital marketing strategies that are right for MSMEs and the role of digital marketing in increasing MSME income. This study is included in the literature review method. The results of the study indicate that increasing the use of information technology, namely digital marketing, is...

Digital Tourism

Chandra Sekhar Patro

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating...

The Effect of Internet Marketing on External and Internal Currency of the Country

Rafidah Mohamad

Digital marketing is the marketing component used for the promotion of products and services through Internet and online-based digital technologies like desktops, mobile phones and other digital media and platforms. The manner in which brands and corporations used technologies for marketing has evolved in the 1990s and...

Digital Marketing Strategy

Bång, Andreas · Roos, Cajsa

Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, soci...