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121.289 resultados para «marketing digital»

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Capítulo de libro 2018 Revisado por pares 1 cita

Email marketing

Alan Charlesworth

  • Routledge
  • English
  • DOI: 10.4324/9781003015789-7
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Artículo 2023 Acceso abierto Revisado por pares 3 citas

DIGITALISATION IN MARKETING: ANALYSIS OF CHALLENGES AND OPPORTUNITIES

Dmytro Petrenko

The study found that digital marketing is actively developing and gaining wide popularity in Ukraine and the world. Digital marketing (or digital marketing) is a marketing strategy that uses Internet technologies and digital communication channels to promote goods or services. This paper identifies the main components...

economics and business social sciences
  • Vinnytsia National Technical University
  • DOI: 10.31649/ins.2023.3.96.104
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Artículo 2024 Acceso abierto Revisado por pares

THE JOURNEY OF DIGITAL MARKETING IN INDIA: AN OVERVIEW

Dr. Vikram H. Shinde,

Digital marketing is the word which was first used in 1991. The journey of this digital marketing from its introduction to worldwide acceptance has seen many developments in very small time. Due to the increasing benefits of digital services in the field of marketing, many companies adopting digital marketing practices...

  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/ijsrem36149
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Artículo 2026 Acceso abierto

Digital Marketing Trends in India

B. S. Sawant

Digital marketing has arisen as a crucial strategy for businesses seeking to thrive in the digital age. By acceptance digital marketing, businesses can unlock new streets for growth, engagement, and achievement in the ever-evolving digital background. Digital marketing is the use of electronic media by the dealers to i...

  • Zenodo
  • DOI: 10.5281/zenodo.20913845
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Artículo 2021 Revisado por pares 3 citas

A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing

Catarina Vidal · Ana Povoa · Irina Teixeira · Anabela Marcos

The present work aims to approach, in a systematic way, Content Marketing, Inbound Marketing, and Digital Marketing. Content Marketing and Inbound Marketing are often confused or exchanged. Content Marketing encompasses any communication channel that serves to attract the consumer, such as magazines, radio, television,...

economics and business social sciences
  • IEEE
  • DOI: 10.23919/cisti52073.2021.9476346
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Other 2018

Digital Marketing Plan for Chez Marius

Ulma, Joni

The field of marketing is changing constantly due to the introduction of new technologies and new services. This means that marketers need to keep up with the changes to stay relevant to their customers and keep attracting new ones. Digital marketing covers just one part of marketing, but during the 21st century, it ha...

Global Customer Relationship Management and Communication economics and business social sciences Degree Programme in International Business
  • Haaga-Helia ammattikorkeakoulu
  • Finland
  • English
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Other 2020

Digital Marketing Plan Steni Finland Oy

Pyykkö, Rasmus Antti Oskari

Digital marketing is a constantly growing trend that has overtaken the traditional offline marketing methods. It provides a way of reaching larger audiences in real-time regardless of location. Digital marketing provides endless opportunities allowing companies to market more cost-effectively. Targeting only towards th...

social media search engine optimization digital marketing International Business
  • Finland
  • English
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Artículo 2023 Acceso abierto Revisado por pares 1 cita

AN STUDY OF DIFFERENT KINDS OF CHANNELS IN DIGITAL MARKETING

null R JAYASHREE et al.

The world is shifting from analog to digital and marketing is no exception. As technology development is increasing, the use of digital marketing, social media marketing, search engine marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited the most because it mainly depen...

economics and business social sciences
  • Science Research Society
  • DOI: 10.52783/rlj.v11i11s.1869
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Libro 2018

Digital marketing and Transformation of Marketing Mix in Croatia and Worldwide

Pirić, Valentina

Over the last few years, digital marketing is considered as an irreplaceable, dominant tool in the marketing world. In this sense, the authors present a detailed overview of the complete transformation of the marketing mix based on the digital revolution and the possibilities of deploying digital marketing in the Repub...

Marketing mix Digital marketing economics and business social sciences

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