Buscador de Tesis y publicaciones académicas

The Influence of digital marketing strategies on consumers purchase decisions for post-graduate programs in private universities in Nairobi City County, Kenya

Kimani, M. G.

Globally and locally, competition for post-graduate students is increasing. As a result, universities need to think of strategies that can help influence enrollment choices for their post-graduate programs. One such strategy is digital marketing. In this respect, the primary objective of the current study was to evalua...

Modeling the Relationship and Capabilities of Digital Marketing Inhibitors in Marketing - A Multidisciplinary Approach to Understanding the Complexities of Digital Marketing

Autoría no especificada

PELATIHAN PEMBUATAN KONTEN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK ROTI AFIKA SARI

Denia Maulani · Tsaltsa Putri Ramadhany

The development of technology and communication is currently changing almost all aspects of life such as the way we interact, work, and do business. Digital technology provides opportunities for anyone who can utilize it well. Small and medium businesses can utilize digital technology as a promotional medium or commonl...

Designing a Digital Marketing Maturity Model with a Corporate Social Responsibility Approach in Modiran Khodro Company

Alireza Eftekharian Qamsari · Tahmoures Hasangholipour Yasouri · Seyed Abolghasem Mira

The objective of this study was to design a digital marketing maturity model with a corporate social responsibility approach in the automotive industry, with a focus on Modiran Khodro Company. Using the thematic analysis method, this study identified and categorized the key components of the digital marketing maturity...

Digital Marketing Innovation And Marketing Capability Moderating Effects On Sme Sales Performance

null Suparningsih · null Syahra · null Astil Harli Roslan

This study aims to analyze the influence of Digital Marketing Innovation on Sales Performance with Marketing Capability as a moderation variable in MSMEs in Kendari City. The study used a quantitative approach with the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) on 165 MSMEs selected th...

A STUDY OF DIGITAL MARKETING TRENDS IN INDIA

AKSHAY ANAND

In order to better understand the shifting landscape of digital marketing trends in India, the goal of this study is to conduct an analysis. Additionally, it provides insights on key changes and new practices that are having an impact on the industry. The purpose of this study is to analyze and evaluate significant tre...

The Application of Digital Marketing in the Operation and Development of Pet Stores in China.

Meiqi Yuan

Pet stores have both opportunities and challenges as a result of the notable rise of the pet sector in China in recent years. Pet stores are increasingly using digital marketing techniques to successfully navigate this changing environment. The development and functioning of pet stores in China heavily depend on the us...

Digital Marketing Course In Thrissur

Internship, Sreejith

Dotin Digital Academy offers expert-led Digital Marketing Course In Thrissur with 300+ successful placements. Learn SEO, Google Ads, SMM & Analytics from certified professionals at Thrissur’s leading Digital Marketing Academy.

Penerapan Digital Marketing dan Promosi Pada Perusahaan PT. Penawar Legenda Maju

null Fitri Maulida Husna · Nurbaiti Nurbaiti

In the rapidly developing digital era, digital marketing and promotional strategies have become the core of companies' efforts to achieve success and sustainable business growth. PT Penawar Legenda Maju (PLM), a leading network marketing company in Indonesia, has utilized digital marketing to achieve its business goals...

СПЕЦИФІЧНІ ВІДМІННОСТІ ЦИФРОВОГО МАРКЕТИНГУ ВІД Інтернет-МАРКЕТИНГУ

Autoría no especificada

The article describes the theoretical principles of digital marketing as a specific form of classical marketing in a changing technological basis of production and the information society. Substantiated that digital marketing has enriched Internet marketing capabilities of mobile communication. It is shown that digital...