Buscador de Tesis y publicaciones académicas

Digital marketing: features and development prospects

Kolodiychuk, Anatoliy · Vazhynskyy, Fedir

The subject of the study is the peculiarities and prospects of the development of digital marketing. The purpose of the study is to determine the mechanism for improving digital marketing in the national economy.Research methods. The article uses the dialectical method of scientific knowledge, the method of analysis an...

The impact of digital content of marketing mix on marketing performance: An experimental study at five-star hotels in Jordan

Mohammad Alkarem Khalayleh · Sulieman Al-Hawary

The study aimed to examine the impact of the marketing mix for digital content on the marketing performance of five-star hotels in Jordan. The dimensions of the marketing mix for digital content were (digital marketing database, social media platforms, digital pricing, and digital advertising), while the dimensions of...

<b>The Impact of Digital Marketing Practice on the Banking </b><b>Performance in Afghanistan (Evidence from Ghazanfar Bank)</b>

Najibullah Arshad · Farhad Rahimi · Nawrooz Muzafari

This study examines the impact of digital marketing practices specifically email marketing, social network marketing, mobile phone marketing, and website marketing on banking performance, using Ghazanfar Bank in Afghanistan. The objective is to determine which digital marketing components most significantly enhance ban...

Business Learning: How Digital Marketing Contributes to Customer’s Purchase Decisions During the Covid-19

Jiaqi Li

The coronavirus has dramatically changed the trend of global consumer behavior, further highlighting the function of digital marketing strategies. This article adopts a literature study that refers to research focused on the use of digital marketing in business. This research would be useful for future academic researc...

Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Snack Tiwul

Mustika, M. (Mustika)

Bina Usaha Ekonomi Keluarga Aisyiyah (BUEKA) adalah UMKM yang memproduksi snack tiwul. Permasalahan yang dihadapi BUEKA dalam proses produksi snack tiwul terletak pada masalah pemasaran. Untuk mengatasi permasalahan tersebut, maka dibangun sistem digital marketing yang berfungsi untuk meningkatkan pemasaran snack tiwul...

Introducing Digital Analytics and Analytical Tools

Frigenti, Pietro Paolo

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Autoría no especificada

Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Impact of Digital Marketing Innovation and Strategic Orientation on Firm Performance: Mediation by Marketing Capability and Moderation by Risk Management

Wisnu Yuwono · Selviana Dwi Fitriyanti · Ferdinand Nainggolan

MSMEs have contributed to employment and economic growth. There are many challenges faced by MSMEs in the era of Industrial Revolution 4.0, including the use of digital marketing innovation and strategic orientation to achieve firm performance. In this research, the aim is to analyze the influence of digital marketing...

UTILIZATION OF DIGITAL TECHNOLOGY IN DEVELOPING MARKETING STRATEGIES FOR MSME PRODUCTS

Faisal Hasbullah Batubara

In current era, digital technology is very familiar to people of all ages. Utilizing digital technology effectively can have a positive effect on its users. One is applying digital technologies to generate promotion for MSME actors' business products. This study intends to assess the role of digital technology in the d...

PENGARUH DIGITAL MARKETING DAN POINT OF PURCHASE (POP) MARKETING TERHADAP COSTUMER EXPERIENCE DI ALFAMIDI SONGKA KOTA PALOPO

SUGIANTI, SUGIANTI

ABSTRAK Sugianti, 2023 “Pengaruh Digital marketing dan Point of purchase (P.O.P) Marketing terhadap Costumer experience di Alfamidi Songka Kota Palopo”. Skripsi Program Studi Manajemen Bisnis Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Muh. Shadri Kahar Muang, S.E., M.M....