Buscador de Tesis y publicaciones académicas

Study of Digital Marketing in Tourism and Hospitality Industry: A Literature Search Using the Keyword Co-Occurrence Mapping Network

Zertaj Fatima · Preethi Rajan · Bilquis Banu · Naglaa Dawoud

Digital marketing is essential to the travel and hospitality industries. These days, it's a helpful tool for creating digital brand names and attracting and retaining clients. It has been demonstrated that using digital technology to implement marketing strategies, such as influencer marketing, social media marketing,...

Balancing Interests in the Field of Tourism Based on Digital Marketing Tools

Niziaieva, Viktoriia · Liganenko, Margaryta · Muntyan, Irina · Ohiienko, Mykola · y 2 más

Digital technologies are actively implemented in all areas of tourism. The article identifies the main areas of balancing interests in the field of tourism on the basis of optimization of digital marketing tools. Analytical research has shown that a set of sales channels in the Internet environment and a set of tools a...

Digital models

Dave Chaffey · PR Smith

SOCIALIZATION OF DIGITAL MARKETING OF AGRICULTURAL PRODUCTS IN RIANGGEDE VILLAGE, TABANAN, BALI

Nuning Indah Pratiwi · Diah Putri Arimbi · Wahyu Indra Satria

Rianggede Village is located in Penebel District, Tabanan Regency, Bali Province. One of the goals in carrying out trading activities is to make a profit. Therefore, it takes a marketing effort that business actors must carry out to achieve goals. The application of the Internet network as a medium for promotion and tr...

Digital marketing plan case : Bitumipojat Oy

Jokila, Jenna

The purpose of this thesis was to create a digital marketing plan for the commissioner, Bitumipojat Oy, because they did not have a marketing strategy before. The company’s online store has been operating for few years, and they needed a marketing plan to increase their sales and attract new customers. Bitumipojat want...

PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING BAGI PELAKU USAHA KULINER DI KOTA BIREUEN

Munirul Ula · Rizal Tjut Adek · Muhammad Muhammad · Bustami Bustami · y 2 más

During the Covid-19 disaster, the condition of Micro, Small and Medium Enterprises (MSMEs) in Bireuen Regency was very alarming. The impact of the pandemic outbreak and regulations related to the Enforcement of Restrictions on Community Activities have caused sales turnover to decline, therefore culinary entrepreneurs...

Qualitative Analysis of Factors Affecting Digital Marketing Trends

huma iqbal · Garima Kakkar

This paper is an attempt to investigate ‘how’ the various factors affect digital marketing trends and increasing the visibility of Businesses over important platforms. Social media marketing is also an important component in public relations as an organization is using social networking sites to build a relationship wi...

Exploring Digital Marketing Practices for KUNTUM Magazine Publishing Company in Malaysia

Siti Aishah Bani · Norhisham Mohamad Nordin

The development of new media has made a significant impact on all areas included in the business sector. Many marketers use new media platforms through websites and social media now become a phenomenon and important to the business world landscape. Digital marketing is one form of marketing commonly used for promoting...

Pendampingan Pengoptimalan Digital Marketing Produk Anyaman Bambu Warga Desa Rogomulyo Kabupaten Semarang

Mohamad Ikhwan Rosyidi · Thohiriyah Thohiriyah · Ruly Indra Darmawan · Rahayu Puji Haryanti · y 1 más

Digital marketing optimization is a society service program done by lecturers and student of the English Department at Universitas Negeri Semarang. The society service is aimed at empowering a local community called Dheling Arts Community in Rogomulyo Village, Semarang Regency to develop their Small and Medium-sized En...

THE IMPACT OF DIGITAL MARKETING ON THE HIGHER EDUCATION

Pawan Kumar · Ravi Kant Modi

Digital marketing has transformed how higher education institutions (HEIs) attract, engage, and retain students. With the proliferation of internet access and social media, institutions are increasingly leveraging digital tools to build their brand, reach prospective students, and enhance educational engagement. This r...