Buscador de Tesis y publicaciones académicas

Digital marketing communication practices and effectiveness - Lessons from the Small and Medium Enterprises(SMEs) restaurant industry in Malaysia

S. Ganesan, Gunalan

The restaurant sector in Malaysia has experienced rapid growth, driven by changing lifestyles, social demographics, and the influence of social media. This project investigates digital marketing communication practices and their effectiveness within the SME restaurant industry in Malaysia. The study addresses the knowl...

Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices

Mirdasse, Samir

In a context of growing digital transformation, this theoretical article explores the role of digital entrepreneurship in revolutionizing digital marketing practices. By integrating the dimensions of digital transformation, digital entrepreneurship, and digital marketing, the study aims to understand the complex intera...

Analysis of The Effect of Digital Marketing, Product Innovation and Market Orientation on Marketing Performance through Competitive Advantage as an Intervening Variable (Case Study of Coffee Shop at Medan)

null Gilang Suryabuana · null Muhammad Anggia Muchtar · Syahyunan Syahyunan

This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative research with a quantitative approach, which aims to examine the relationship between one or more...

Integrated Digital Marketing

Ira Kaufman · Chris Horton · Mariusz Soltanifar

Engineering in digital marketing

Tatiana Kalodnik

Revealed the features of engineering in digital marketing. Engineering in digital marketing as an approach to improving marketing systems based on restructuring and / or modernizing existing market relations using the expanding potential of digitalization.

THE IMPACT OF TECHNOLOGICAL ADVANCES ON THE DEVELOPMENT OF DIGITAL MARKETING ON TIKTOK

Ghazy Rayhan Largo

Technological advancements have revolutionized the marketing strategies employed by companies, particularly in the realm of digital marketing. Digital marketing utilizes digital technologies and online platforms to achieve more effective and efficient customer outreach on a global scale. This study aims to investigate...

PERSEPSI KONSUMEN TERHADAP STRATEGI PEMASARAN DIGITAL DALAM APLIKASI GOJEK

Dea permatasari, Deya

This study aims to measure consumer perceptions of digital marketing strategies implemented by the Gojek application. Gojek, as one of the unicorn startups in Indonesia, has successfully revolutionized the transportation industry and on-demand services through technological innovation and aggressive digital marketing s...

Digital Marketing as a Tourism Village Marketing Strategy in East Java’s Horseshoe Region

Dita Nurmadewi

If supported by digital marketing, tourism villages can be a major economic driver in rural communities. Because through digital marketing, the tourism industry is able to expand its market and attract more tourists. This study intends to map the need for information technology for digital marketing as a strategy to en...

Digital Marketing in The Hospital: A Scoping Review

Alexandra Francesca Chandra · Mardiati Nadjib

Hospitals know smart users better through digital marketing than traditional marketing. The goal of hospital marketing is to assess and understand potential patients' needs and wants so they can meet those needs at the highest level. The Internet, email, and social media are cheaper than direct marketing and can create...

Renaissance of project marketing: Avenues for the utilisation of digital tools

Ståhle Matias · Toukola Sebastian · Mahlamäki Tommi

Project marketing differs from other business-to-business (B2B) marketing processes due to its uniqueness and complexity of offers, which in turn makes the management of project marketing challenging. Although the use of digital tools has received increased attention in research on other forms of B2B marketing, few pre...