Buscador de Tesis y publicaciones académicas

Digital Marketing Approaches for Sustainable Development of Start-Ups in India

Dr. K. B. Ratna Kumari

The success of the startups relied on the commercialization of innovative potential ideas into successful and sustainable business model. This is attributable to product innovation, strong base of potential customers, cost control, substantial revenue, and profit generation in the long run. However, the among all funct...

Pengenalan Digital Marketing terhadap Wali Murid TK Darul Abror untuk Memasarkan Hasil Kreatifitas Mereka dalam Pembuatan Alat Permainan Edukatif (APE)

Tantri Octora Dwi Syah Putri · Isna Asdiani Nasution · Mila Yulia Herosian

Digital marketing memberikan manfaat yang sangat signifikan ke semua kalangan. Dengan kehadiran digital marketing, proses komunikasi dan pemasaran menjadi jauh lebih mudah dan efisien. Oleh sebab itulah maka semua kalangan masyarakat berusaha untuk belajar mengenai digital marketing, bahkan ibu rumah tangga yang ingin...

Digitaalinen markkinointi : case Ykköskorjaamo Ky:n digitaalinen markkinointi

Korkiakoski, Sinikka

Opinnäytetyö käsittelee digitaalista markkinointiviestintää. Opinnäytetyön toimeksiantaja on nivalalainen Ykköskorjaamo Ky, joka on erikoistunut kolariautojen korjauksiin ja maalauksiin. Ykköskorjaamo Ky:ltä on puuttunut suunnitelma digitaalisesta markkinointiviestinnästä. Yrityksellä on tällä hetkellä käytössä digitaa...

A Comparative Analysis Between Traditional Marketing vs Digital Marketing

Aditi Bhardwaj · Akanksha · Dr. Priti Verma

Abstract: Today's trend toward digital marketing is growing rapidly compared to the past due to the speed at which all of our lives are changing. In comparing both types of marketing (traditional vs digital), this research explores how each works, what is effective about it, how each type influences and how well consum...

THE INFLUENCE OF DIGITAL MARKETING PRACTICES ON MODERN BUSINESS MANAGEMENT

T. Thajithabanu · Dr.R.Kalidoss

Abstract: In the contemporary digital era, businesses are increasingly adopting digital marketing practices to enhance their performance and competitiveness. This study examines the influence of digital marketing practices on modern business management, focusing on how various digital tools contribute to organizational...

How Digital Service Marketing Mix Drives Enterprise Performance: The Chain Mediating Roles of Digital Customer Experience and Perceived Value

Mengxue Liang · Junjie Zhang · Shufeng Man

In the era of the digital economy, enterprises increasingly interact with customers through online platforms, leading to the transformation of the traditional service marketing mix (7Ps) into digital contexts. However, the underlying mechanisms through which the digital service marketing mix influences enterprise perfo...

THE IMPACT OF THE GDPR ON DIGITAL MARKETING

Bošković Batarelo, Marija

This article aims to provide a comprehensive assessment of the interactions between digital marketing and data protection laws, focusing on the EU General Data Protection Regulation (GDPR). Although other domains of the law are also relevant for the digital marketing compliance, such as consumer protection law, e-comme...

Digital customers

Dave Chaffey · PR Smith

Digital Marketing Transformation in SMEs: Its Impact on Competitive Advantage

Desma Erica Maryati Manik · Sri Rezeki · Elisabeth Nainggolan · Susan Nainggolan

This study aims to examine the impact of digital marketing transformation on the competitive advantage of small and medium-sized enterprises, with digital capability and customer engagement as supporting constructs, with marketing managerial competence as a mediating variable and digital marketing capability as a moder...

Digital Marketing Plan for Case Company Techie Solutions

Hysenbelliu, Franci

The aim of this thesis was to create a digital marketing plan for the case companies Techie Solutions. The project objective was to design a digital marketing plan which support their current and future digital marketing endeavours. The digital marketing plan paramount goal to increase the commissioning company’s brand...