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Literasi Digital Marketing Pada Wirausaha Perempuan Di Sumatera Utara

Erwansyah Erwansyah · Endang Sulistya Rini

Abstract In digital era, digital marketing is one of the most effective ways to support marketing activities and increase sales. However, there are still many people who do not understand digital marketing, especially among women entrepreneurs in North Sumatra. Although they are accustomed to using social media as a co...

AN ANALYSIS ON THE UTILIZATION OF DIGITAL MARKETING STRATEGIES FOR GROWTH & DEVELOPMENT OF SME’S

Kunik Shah

Purpose: The purpose of this research is to get the idea on how the impact of Digital Marketing has created an inclination towards the SME’s and what is the most preferred medium by the businesses & to find the adoption of digital marketing strategies by SME’s along with the impact on their business. Approach: This res...

Digital Marketing Strategy for Patient Visit Decisions with Brand Awareness as an Intervening Variable at Fatma Eye Hospital

Maulana Ali Syahidin · Hadiah Fitriyah

This study investigates the effect of digital marketing on patient visit decisions with brand awareness as an intervening variable at Fatma Eye Hospital. A quantitative explanatory design was employed using purposive sampling with 100 respondens. Data were collected through structured questionnaries and analyzed using...

Working in Digital Marketing

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PENGARUH MARKETING KNOWLEDGE MANAGEMENT TERHADAP BISNIS PERFORMANCE YANG DIMEDIASI OLEH PRODUK INNOVASI DAN DIGITAL MARKETING PADA PENGGUNA PRODUK CAMILLE BEAUTY

Amanda Oktavia Amielia · Sidiq Permono Nugroho

The purpose of this study was to analyze the effect of marketing knowledge management on business performance mediated by product innovation and digital marketing on users of camille beauty products. This research method is quantitative. The population in this study were students who used camille beauty products in Sur...

A importância do marketing digital nos clubes de futebol : estudo de caso Futebol Clube Paços de Ferreira

Brandão, Joana de Jesus Costa

O marketing digital tem registado um crescimento significativo nos últimos anos. Inicialmente, era adotado por empresas, contudo, atualmente, existem vários outros tipos de organizações que começaram a utilizar as estratégias de marketing digital. Nesta dissertação, apresentamos um estudo sobre o marketing digital e de...

Digital Marketing Assistance Through Instagram Social Media for Hania Home Cake's MSME Catering in Setu Subdistrict

Candra Dwi Hardiana · Kasidjo Kasidjo · Nur Azizah

Digital marketing through social media has become a popular strategy in developing MSME businesses. Hania Home Cake, a catering business located in Setu Subdistrict, Bekasi, also utilizes social media, especially Instagram, as their primary marketing platform. However, they face several challenges such as not being lis...

Effect of Digital Marketing Practices on Domestic Tourist Buying Behavior at Oway Travels and Tours ( Thaingar Aung Soe, 2024)

Thaingar Aung Soe

The main objective of the study is to examine the effect of digital marketing practices on domestic tourist buying behavior at Oway Travels and Tours. To achieve this objectives, the study employs both quantitative research method and descriptive statistics. Both primary and secondary data are utilized in this study. P...

PELAPORAN NILAI Digital Marketing (MKM403/A) SEMESTER GENAP TAHUN AKADEMIK 2019/2020 KELAS: Digital Marketing

Indriyanti, I. S. (Irma)

KODE: MKM403/A SKS: 3 KELAS:Digital Marketing PROGRAM STUDI: S1 MANAJEMEN SEMESTER: GENAP 2019/2020 DOSEN: Irma Satya Indriyanti, S.E., M.M. BUKTI KINERJA: DAFTAR NILAI MAHASISWA

The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries

Qin Zhang · Firdaus Abdullah

Introduction This study examines the impact of digital content marketing on customer loyalty in the context of a rapidly evolving consumer environment marked by rising national income levels and shifting consumption patterns. Drawing on relationship marketing theory (RMT) and self-determination theory (SDT), the study...