Buscador de Tesis y publicaciones académicas

Plantilla para elaborar Trabajo de investigación de Comunicación y Marketing Digital

Dirección de Gestión del Conocimiento

Plantilla para elaborar Trabajo de investigación de Maestría en Comunicación y Marketing Digital para optar el grado académico de Maestro en Comunicación y Marketing Digital en el Programa de Maestría en Comunicación y Marketing Digital Escuela de Postgrado. Universidad Peruana de Ciencias Aplicadas.

Pengaruh Social Media Khususnya Instagram, Influencer Marketing, Dan Digital Marketing Untuk Meningkatkan Brand Awareness

Eli Seba Sirait · Siti Normi Sinurat · Henri Saragih

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh social media khususnya instagram, influencer marketing, digital marketing terhadap brand awarness pada Jims Honey Medan. Jenis penelitian yang digunakan dalam penelitian ini adalah pnelitian kuantitatif. Penelitian kuantitatif merupakan metode peneliti...

An Analysis of the Impact of Digital Marketing on Consumer Behavior and Purchase Decisions in the Retail Industry

Manyoni Edson · Mr. Mac\\\'holder Mazumbo

The rapid integration of digital marketing has significantly transformed the global retail industry, influencing consumer behavior, purchasing decisions, and brand engagement. With the expansion of e-commerce, social media marketing, search engine optimization (SEO), email campaigns, and influencer marketing, businesse...

THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI

Anita Sumelvia Dewi · Sudarmiatin Sudarmiatin · Erwin Syahputra

The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study use...

What is Secret Recipe Behind Digital Marketing? The Study of Cross-Cultural Differences in Consumers’ Visual Perception and Personality on Digital Marketing Attitude

Ling-Wen Huang · Tseng-Ping Chiu

The Elephant in the Room: An Abstract

Mikko Hänninen

Platform-based business models have brought large disruption to several industries during the past decade. This disruption has been possible as digital platforms now intermediate a large number of interactions between buyers and sellers, bringing a large number of exchanges from the physical to the digital marketplace....

Digital Marketing Competence and Continuance Intention: Marketing Performance Mediates; Top Management Support Moderates Relationship

Conny Conny

This study aims to analyze the influence of Digital Marketing Competence on Marketing Performance and Continuance Intention, the influence of Marketing Performance on Continuance Intention, and the role of Marketing Performance as a mediation variable and Top Management Support as a moderation variable in salespeople w...

DEVELOPING A DIGITAL MARKETING AND COMMUNICATION STRATEGY FOR AN ANNUAL B2B EVENT

Schubert, Sonja

This study is related to the field of digital marketing and communication. The purpose of this paper is to develop a digital marketing and communication strategy for BaseN Corporation, a global full-stack IoT Operator. BaseN has established an annual event (SPIME) in 2015 and the study outlines the current situation an...

Exploring the impact of digital marketing strategies on Hotel Tourism

Hossain, Rabbil

Digital marketing nowadays are implementing as modern business trends. There are many positive impacts of implementing digital marketing in hotel tourism industries in Bangladesh. In this thesis, author will first try to find out the impact of digital marketing strategies on hotel tourism is a multifaceted and dynamic...

The Current Aspects of Digital Marketing: Key Performance Indicators

Iryna H. Bubenets · Dmytro M. Slomintsev

Due to the fact that new digital technologies are rapidly developing in the world, the process of digitalization of society, business and the State is actively underway, the present-day issue of digitalization of marketing activities of enterprises in order to timely adapt business to new challenges and ensure competit...