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Rahul kumar - · Dr. Sujeet Kumar Pathak - · Prof. Anwar Khurshid Khan -
Scope: This paper investigates the intersection of digital marketing and sustainability within the agricultural sector, focusing on agro-based industries. It aims to delineate the role of digital marketing in addressing evolving consumer behaviors, globalization trends, and sustainability imperatives in agriculture. Ob...
2. Zero hunger13. Climate action9. Industry and infrastructureeconomics and business
This paper examines the effects of digital marketing on consumer purchasing behaviour, emphasizing aspects such as real-time interactions, customer education, AI-driven personalization, and engaging advertisements. It also highlights the role of social media engagement, e-commerce platforms, and content marketing. In t...
This thesis investigates the impact of franchisors’ digital marketing emphasis on both franchisor firm value and franchisee-declared bankruptcy filings. I show that a 10 percent increase in digital marketing emphasis corresponds to a 7.5 percent rise in franchisee-declared bankruptcy filings. Furthermore, higher levels...
economics and businesssocial sciencesMarketing not elsewhere classified
The increasingly intense competition in the pharmacy industry, particularly in urban areas such as Bandung, demands that business actors adopt effective marketing strategies to attract and retain customers. This study aims to analyze the influence of brand image, digital marketing, and relationship marketing on consume...
Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Dr. Nwameze George Owhoeke · Olachi Chidinma Oparaku · Blessing Chinwe Nchelem Ordu
This paper focuses on digital infrastructure for sustainable development of marketing education curriculum in tertiary institutions in Nigeria. Digital education with the attended infrastructure is basic elements that drive modern day academic institutions. A digital infrastructure is conceptualized as an interconnecti...
9. Industry and infrastructure4. Educationsocial sciences11. Sustainability
This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lea...
4. Educationeconomics and businesssocial sciencesother engineering and technologies
Digital marketing is intensifying in India with rapid velocity. Many Indian insurers are now migrating from conventional marketing to digital marketing for competing with one another. Digital marketing refers to the advertising strategy through digital channels such as search engines (google, bing, yahoo), social media...
Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plattform’ by Digital Ma...
Theoretical aspects of digital marketing of the subjects of the hotel business, which became the basis for strengthening the innovative development of the hospitality industry, were studied. Negative factors that hinder the development of digital technologies and their use by the subjects of the hospitality industry we...
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