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THE INFLUENCE OF MARKETING CAPABILITIES AND DIGITAL MARKETING ON THE MARKETING PERFORMANCE OF MSMEs FISH MILLING IN BENGKULU CITY

Kanaya Zharfa Kiasati · Reswita Reswita · Basuki Sigit Priyono · Heni Sulistyawati Purwaning Rahayu

Bengkulu is a potential area in the capture marine fisheries business, the average yield of capture fisheries in Bengkulu City reaches 83338 tons. The potential for abundant results has a positive impact, namely many MSMEs have sprung up to utilize sea catches, one of which is a fish milling business in Bengkulu City....

The Influence of Digital Marketing Capability on the Marketing Performance of MSMEs in the Digital Transformation Era: The Moderating Role of Customer Satisfaction

Sri Mulyono · Ika Ramadani

Digital transformation has reshaped marketing practices, requiring MSMEs to strengthen their digital marketing capability to remain competitive. Variations in marketing performance among digitally active MSMEs suggest the presence of additional influencing factors beyond technological competence. This study aims to exa...

Swot Analysis In Determining The Digital Marketing Strategy Of BPRS Muamalah Cilegon

Budiman, Surya · Susanto, Andri · Rachman, Fredy Septianto · Hidayat, Taufik

Digital Marketing is a choice that must be made in today's digital era. Easy access also 'forces' business people to start leaving old ways that conventional and start moving into Digital Marketing. Precise measurements make Digital Marketing an option that can be implemented, especially for business people who have li...

Digital Marketing-driven Growth of Small and Medium Enterprises

Yuqi Tang

The high proliferation degree of technology has caused that consumers are more dependent on electronic devices for what the opens more rooms for the development of digital marketing. The development of digital marketing has a significant impact on the business development, and it is a vital part of the strategy of mill...

A Study on the Preference of Digital Advertising to Traditional Advertising in the Developing World

Associated Professor Selman Gökçe, PhD

In an ever-changing world, adaptability is a key feature; It is necessary for a business. Technology is constantly growing, and businesses need to continually upgrade their marketing strategy as well as their plans to keep advancing on targeted goals. After the launch of the Internet, there was a substantial change in...

DIGITAL MARKETING: NEW SCENARIOS FOR BUSINESS GROWTH

Mr. Arvind Singh · Prof. (Dr.) Sudhir Atwadkar

Digital marketing is increasing at a rapid speed. Several agencies are using digital advertising and marketing for aggressive leads. The most part as decisive function is performed by the internet in digital marketing. Widespread incorporation of the Internet for both business and private use has generated many new cha...

Analysis of the Impact of Digital Marketing -- Based on Coca-Cola Marketing Methods

Zhiyuan Liu

Out of the need to expand the market, marketing is one of the key topics that all companies will pay attention to today. With the development of the times, marketers have found the significance of digital marketing, however, the impact and the role of it still lack a unified understanding. Therefore, the research topic...

A Study on Emerging Trends in Digital Marketing

Rekha Chouhan · Mahima Singh

In today's world, digital marketing is critical for human information sharing and usage. Digital marketing refers to the use of electronic media to reach out to customers in order to promote items or companies. Online marketing, often known as internet marketing or web marketing, is a type of marketing that involves th...

Marketing on social media

Alan Charlesworth

Digital Marketing

Hidehiko Nishikawa

In a nutshell, digital marketing is marketing that utilizes digital technology. Digital marketing began about 30 years ago and has spread throughout society with the increased use of smartphones and new digital technologies, to the point where all marketing is now related to digital marketing. In response to these deve...