Buscador de Tesis y publicaciones académicas

Artículo 2018 Acceso abierto Revisado por pares 3 citas

The Influence of Marketing Mix and Customer Relationship Marketing on Marketing Performance of Digital Creative Industry in West Java

Nina Kurnia Hikmawati · Agus Achmad Suhendra · Efrata Denny Saputra Yunus

<p class="Norm">The creative industries is growing rapidly. The most rapid growth is industry-based creative digital technology. It is influenced by the development of internet technology that has entered various aspects of human life in society and the state. Today, almost all the activities and business processes int...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• Universitas Sebelas Maret
• DOI: 10.20961/smbr.v2i1.13730

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Tesis (sin nivel) 2023 Acceso abierto

How AI is used in Digital Marketing

Golubovic, Danijel

There is a recognized need for Artificial Intelligence and Digital Marketing, and their popularity has been noticed in the past decade. Companies have raised significant interest in the development of AI implementation in Digital Marketing. Furthermore, they strive to explore which Artificial Intelligence algorithms ar...

Marketing Internet Marketing infotechnology ML

• Tartu Ülikool
• Germany
• English

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Artículo 2021 Acceso abierto Revisado por pares 7 citas

Digital Communication: a technology of trust marketing

V. I. Gostenina · K. S. Karandin · S. L. Melnikov

The paper represents the review of marketing management tools and technologies online: the concept of trust funnel, web-traffic temperature, digital marketing tools. The relevance of the work is determined by the following factors: first, globalization and digital revolution have irreversibly changed the trajectory of...

economics and business social sciences 8. Economic growth other engineering and technologies

• The Association International Academy of Comm...
• DOI: 10.21453/2311-3065-2021-9-3-74-87

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Artículo 2023 Acceso abierto

Hybrid Marketing Best Practices

Atul Kumar · Devrishi Jhalani · Akshat Kanojiya

Hybrid marketing encompasses a fusion of traditional and digital strategies to create a comprehensive approach that effectively engages, communicates with, markets to, and sells products or services within the ever-evolving digital landscape. It is essential for companies to embrace a hybrid marketing mindset in their...

economics and business social sciences

• Zenodo
• English
• DOI: 10.5281/zenodo.8105454

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Artículo 2026 Acceso abierto Revisado por pares 1 cita

Implementation of digital marketing strategies to enhance private education customer loyalty and brand trust

Bekzodjon Oblakulov

General Background The expansion of private education has intensified competition, making customer loyalty and brand trust essential for sustainability. Specific Background Digital marketing tools such as social media platforms, online advertising, and analytics systems are increasingly used by educational institutions...

social sciences education

• Universitas Muhammadiyah Sidoarjo
• DOI: 10.21070/acopen.11.2026.13845

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Other 2022

Inhouse vs outsourcing digital marketing to B2B customers for a company operating in the industry of oil refining and marketing. Case Company: X

Neuwerth, Kelly

This research-oriented bachelor’s thesis goal is to provide insightful information for Case Company X regarding digital marketing, specifically in terms of in-housing and outsourcing. The objective is to give Case Company X pros and cons of the orientation of digital market-ing internally and externally. The thesis com...

social media social sciences search engine marketing relationship marketing

• Finland
• English

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Libro 2026

MODERN DIGITAL MARKETING TECHNIQUES FOR STRATEGIC BRAND GROWTH

Dr D SURESH, · Prof PURVI MAKWANA · Dr SATYAPRAKASH NAIK, · Dr K MEENATCHI SOMASUNDARI

In today’s rapidly evolving digital world, businesses and organizations are increasingly adopting innovative marketing strategies to strengthen their brand presence and engage customers effectively. The emergence of social media platforms, artificial intelligence, big data analytics, and digital communication technolog...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.20320970

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Artículo 2016 Revisado por pares 7 citas

Innovative digital marketing trends 2016

P. Jaya Mary A Jaya Malar

At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends. “What's Hot?” and “What's next?” are always the most common questions. Marketing is at the core of all business activities. Without marketing, organizations cannot sell and without sales there...

basic medicine health sciences medical and health sciences

• IEEE
• DOI: 10.1109/iceeot.2016.7755578

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Artículo 2020 Acceso abierto

Digital Marketing Company in USA

Smith, Sofia

Contizant is the digital marketing company in USA. We provide our customers with the best marketing strategies that make us stand out from the crowd and that is why Contizant is the best digital marketing company in USA. There are several aspects of this company and the services provided are enlisted below: Commitment...

economics and business social sciences Digital Marketing Company in USA

• Zenodo
• Old English
• DOI: 10.5281/zenodo.4398838

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Artículo 2023 Acceso abierto Revisado por pares

Mengembangkan Potensi UMKM Menggunakan Teknik ABCD Melalui Pelatihan Digital Marketing

Istalamatunnada Istalamatunnada · Fatimah Azzahro · Kiki Yuniati · Fara Lustiani · y 1 más

Pengabdian masyarakat yang berupa pengadaan pelatihan digital marketing bertujuan untuk meningkatkan potensi UMKM yang ada di Desa Pabuaran dengan media digital. Pelatihan ini dapat menjadi bekal bagi pelaku usaha untuk nantinya mengembangkan usahanya. pendekatan yang digunakan dalam mengoptimalkan potensi Desa Pabuara...

• Indonesian Scientific Journal
• DOI: 10.59395/abdiformatika.v3i2.201

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