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The article is devoted to the analysis of features and essence of digital marketing, and in particular the content of the modern paradigm of digital marketing. The interpretation of the concepts of digitalization (there is a process of application of digital, information and communication technologies and information o...
Rifki Muhamad Imadudin · Dedi Djuliansah · Abdul Mutolib
Digital marketing is a marketing strategy that utilises technology and digital platforms to reach, interact and build relationships with customers that can be accessed by businesses. But there are still many fish processors who are members of the fish processing and marketing group who have not done digital marketing....
Minat, Pelaku Usaha Pengolahan Ikan, Digital Marketingeconomics and businesssocial sciencesSosial, Ekonomi, Perikanan, Agribisnis
Jegatheswaran Ratnasingam · Natkuncaran Jegathesan · Hazirah Ab Latib · Florin Ioras · y 2 más
Contemporary furniture marketing platforms that are based on furniture exhibitions, retail malls, and galleries were severely disrupted by the global COVID-19 pandemic. Therefore, this study was conducted to evaluate the extent to which digital marketing tools were adopted by furniture manufacturers in Malaysia. The ef...
economics and businesssocial sciences11. Sustainability8. Economic growth
Digital marketing is related to marketing activities of companies on various digital platforms. The word digital is related to connecting through wires and technology. In this assignment an attempt has been made to evaluate digital marketing strategies involved in marketing activities of telecommunication companies of...
Purpose– This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content marketing is an inbound...
The adoption and growth of innovative digital marketing technologies have helped the businesses to embrace relationship marketing strategies in their markets. Relationship marketing strategies are intended to provide sustainable competitive advantages through identifying, developing and maintaining value-creating relat...
Background: The banking sector plays a crucial role in economic growth by mobilizing funds, ensuring financial stability, and enhancing capital allocation efficiency. In the digital era, innovative marketing strategies and growth in third-party funds are key indicators of banks’ competitiveness and customer trust. Aims...
Rizan, M. (Mohamad) · Peng, W. (Wang) · Zhibao, Y. (Yang)
This book explains the essential strategies and techniques that businesses need to thrive in the digital landscape. This book guide explores how businesses can effectively leverage various online platforms and tools to reach their target audiences, increase brand visibility, and drive meaningful engagement. From search...
This report has been prepared as partial fulfilment of the requirement for the cooperative education, faculty of Business Administration at Chandigarh University. Having expressed my interest and desire to work in the field of Digital Marketing department. I work on this project for 8 weeks straight from March 01,2023...
Digital marketing has become a hot topic in the last few decades. The purpose of this study is to find out how the function of digital marketing in the Batik sector is to maintain it in the face of global fashion trends. A qualitative descriptive method was used in this study to explore the role of emerging digital mar...
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