Buscador de Tesis y publicaciones académicas

Buku Ajar Digital Marketing

Dewi Komalasari

Penulis mengucapkan puji syukur kehadirat Tuhan Yang Maha Esa, dengan kesempatan ini kami dapat menyelesaikan penulisan buku Digital Marketing. Buku Digital Marketing terdiri atas 14 bab, yang membahas tentang Konsep Dasar Digital Marketing, Perkembangan Internet, Website Dan Aplikasnya, Konsep Bisnis Digital Marketing...

The Effect of Digital Marketing on Marketing Performance with Competitiveness as a Mediating Variable in Food Industry SMEs

Agus Nurofik · Ernani Hadiyati · Dwi Orbaningsih · null Rosidi

This study aims to analyze the influence of digital marketing on marketing performance with competitiveness as a mediating variable in food industry SMEs. The research population amounted to 117 food industry SMEs, with a sample of 100 respondents determined through purposive sampling techniques. Data were collected us...

The Impact Of Digital Marketing And Marketing Mix On The Sales Level Of Inc Food

null Indah Dwi Pravitasari · null Nabila Akmas · null Yuniva Sari

. Along with the era and market changes, digital marketing is a means for economic actors for their marketing needs. People's behavior has changed drastically; of course, the cause is due to advances in technology. The development of information technology via the internet, an instrument that changes the way people obt...

Digital Marketing Strategy for an Indoor Beach Volleyball Arena

Keppler, Sarah

In today’s internet driven world, digital marketing has become an indispensable part of the business strategy. However, especially for small and medium-sized companies it has become more difficult to appear online. Therefore, this thesis provided a digital marketing strategy for the indoor beach volleyball arena Biitsi...

Impact of digital marketing in Lemon Pvt.Ltd.'s offerings : a company case study

Katwal, Youraj

Businesses have been connecting with their clients in a new method since digital marketing came into existence. They use this system to inform, attract, and change their intended listeners. One major misconception is that the use of this kind of tactic is mere but the opposite is true because we can see that for many r...

Pengaruh Kapabilitas Pemasaran, Digital Marketing Dalam Meningkatkan Kinerja Pemasaran UMKM Di Jawa Barat

null Frans Sudirjo · null Arief Yanto Rukmana · null Hilarius Wandan · null Muhammad Lukman Hakim

This study aims to examine the influence of marketing capabilities and digital marketing on the marketing performance of micro, small, and medium enterprises (MSMEs) in West Java, Indonesia. Data were collected from 384 MSMEs using a structured questionnaire, and a structural equation modeling (SEM) was employed to tes...

Generative AI in Digital Marketing Strategy: Transforming Brand Communication and Consumer Engagement

Halim Dwi Putra · null Juwita Azizah

The rapid adoption of generative artificial intelligence (AI) in digital marketing has transformed how businesses communicate with consumers and build brand engagement. However, small and medium-sized enterprises (SMEs) in peripheral regions such as Bengkalis Island still face challenges in adopting advanced digital ma...

Bibliometric Mapping on Ethics, Privacy, and Trust in Digital Marketing

Puspitasari, Kiki Puput · Mujanah, Siti · Alif Fianto , Achmad Yanu

The rapid advancement of digital technologies has significantly transformed modern marketing strategies, particularly in the utilization of consumer data, message personalization, and digital platform–based interactions. However, this evolution also raises complex ethical challenges related to privacy protection and th...

Digital Marketing Networks and Partnerships

Autoría no especificada

The Influence of the Online Market on Consumer Purchasing Preferences

Varun Shukla · Kartikey Koti

The traditional market has been replaced by digital marketing strategies because of how competitive the market is and how fast technology is changing. Digital marketing covers a large area, and in a market with a lot of competition, it means exploring business models that use digital technologies to cut costs and grow...