Buscador de Tesis y publicaciones académicas

A BIBLIOMETRIC REVIEW ON ISLAMIC MONETARY POLICY IN INDONESIA

Indi Rahmawati Windani

Digital transformation in marketing is revolutionizing the way businesses engage with customers, optimize processes, and achieve sustainability goals. This paper explores how innovations in digital marketing are driving the development of sustainable business ecosystems while contributing to the realization of the Unit...

A Study of Digital Marketing Opportunities & Challenges in India

Talekar, P. R.

The growth of digital marketing in India is fueled by the rapid expansion of internet access, the proliferation of mobile devices, and the emergence of online commerce. As more consumers turn to online platforms, businesses are adopting digital marketing strategies to reach and engage with a broader audience. Key oppor...

The Age of Digital Services Marketing

Sebastiano Mereu

Prospects and challenges of digital marketing

Sheetal Kapoor

The Impact of digital marketing strategies on consumer purchase intention - a case study of Unilever Kenya Limited

Muturi, M. N.

Digital marketing has emerged as a transformative force in shaping consumer behaviour and purchase intentions in today's highly competitive and interconnected marketplace. With the proliferation of digital platforms and technologies, businesses face growing challenges to engage consumers effectively and foster brand lo...

Information Technologies in the Management of Digital Marketing Communications

Anastasiya V. Soldatova · Aleksander G. Budrin · Elena V. Budrina · Dina V. Solovieva · y 1 más

This paper considers the conceptual issues of IT integrating into the management of digital marketing communications. The issues of the traditional cycle implementation of management of digital marketing communications in the software products form that ensure end-to-end analytics, events to promote goods in the digita...

Modern Marketing Strategies in a Digital Era

Autoría no especificada

Marketing digital nas micro e PME

Pinto, Helder Ricardo da Silva

O crescimento da internet nos últimos anos trouxe inúmeras mudanças no modo como as empresas constroem relações e comunicam com os seus consumidores. Foi neste contexto de desenvolvimento tecnológico que, nos últimos anos, surgiu o marketing digital, uma nova variante adjacente ao marketing tradicional que conhecíamos...

Digital transformation of marketing: The case of Düzce province hotel businesses

Mustafa Top · Ramazan Kaya

Today, as in every field, digital transformation is experienced in marketing. This transformation changes the way businesses do business and provides various benefits. For this reason, examining the effects of digital marketing on hotel businesses, which play a vital role in the tourism sector, is crucial. In this cont...

Boost your brand image with digital marketing

Miteva, Natasha · Popova, Dushica

No different from the traditional marketing, digital marketing aims at building a programme to express organizational purposes, to keep in touch with customers, and meet and exceed their need, but with the use of technology tools. The continuous use of technology worldwide and digital marketing by organizations encoura...