Buscador de Tesis y publicaciones académicas

Designing digital experiences

Dave Chaffey · PR Smith

Assessment of Successful Marketing Strategies in the Digital Age

Eduzor, Ngosi Christiana

In recent years, the rapid evolution of digital technologies has reshaped the marketing landscape, prompting businesses to adapt their strategies for effective engagement with the target audience. As consumers increasingly rely on digital platforms for information, entertainment, and social interaction, traditional mar...

Digital marketing in the agricultural sector and digital transformation in agricultural marketing

Atli, Hüseyin Fatih

Marketing Activity in the Context of the Digital Economy

Terenina, I. V. · Ovanesyan, N. M. · Khan, R. S. · Fedosenko, А. А.

Purpose: The presented article aims to identify and assess the prospects of construction companies’ marketing activities in the digital economy. Design/Methodology/Approach: For the description of the construction companies‘ marketing activities prospects in the digital economy it is necessary: first, to determine the...

Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework

Mehmood, Khalid · Abbas, Ansar

Start-ups although small, are great contributors in any economy. Marketing being essential function for their survival, this study aims to examine the use of digital marketing by start-up companies in India using two models TPB and TAM. The Proposed conceptual theoretical model is being tested empirically using a data...

Analysis of the Impact of Artificial Intelligence on Digital Marketing

Neil Ma

In today's fast-paced technological landscape, the synergy between Artificial Intelligence (AI) and digital marketing stands out, transforming business operations and influencing customer relationships. Digital marketing, having evolved from the Internet era, is on the brink of another significant evolution, propelled...

BEST DIGITAL MARKETING AGENCY IN NOIDA

India, Cinzel

Cinzel India is recognized as the best digital marketing agency in Noida, delivering result-driven and affordable digital marketing services to businesses of all sizes. We specialize in search engine optimization (SEO), social media marketing, Google Ads management, website development, content marketing, email marketi...

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Matthew D. Vollrath · Salvador G. Villegas

AbstractThe use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the...

DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM

Sartika Ekadyasa

In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in orga...

IMPLEMENTASI STRATEGI DIGITAL MARKETING DALAM PENGEMBANGAN UMKM DI DESA SEPPONG KAB.LUWU

LILIS, LILIS

ABSTRAK Lilis, 2022,“Implementasi Strategi Digital Marketing dalam pengembangan UMKM di Desa Seppong Kabupaten Luwu”. Skripsi Program Studi Ekonomi Syari‟ah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Dr.Adzan Noor Bakri, SE.Sy., MA.Ek Skripsi ini membahas tentang Implementasi S...