Buscador de Tesis y publicaciones académicas

Marketing Digital : Oportunidades de negocios que se presentan con el uso de marketing digital

Leiva Garcia, Indira Elena · Rodriguez Medina, Karla Maria

La presente investigación de carácter documental tiene como tema el marketing digital como parte de los ejes de investigación del departamento de administración de empresas de la facultad de ciencias económicas de UNAN Managua y su sub tema oportunidades de negocios que se presentan con el marketing digital, Se tiene c...

El marketing digital como estrategia de posicionamiento

Lezama González, Alondra Stephanie · Alemán Urbina, Kelly Vanessa · González Martínez, Arian Nayely

El presente informe de seminario de graduación tiene como tema principal marketing digital y de subtema el marketing digital como estrategia de posicionamiento. El objetivo general de esta investigación consiste en plantear el marketing digital como estrategia de posicionamiento, con el fin de sustentar la total utilid...

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster, Lizette

How do you create and measure digital marketing campaigns? How can you analyze competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital...

Introduction to Digital Content Marketing

Agata Krowinska · Christof Backhaus

Digital marketing of standard essential patent licensing programs

Özmen Gülfem

Digital Marketing Skills Search Trends as Human Resource Competency Needs Indicator in Digital Economy Era

Neeltje Martina Walukow

The rapid expansion of the digital economy in Indonesia has fundamentally transformed the labor market landscape, particularly in the marketing sector. This research aims to analyze search trends for digital marketing skills using Google Trends data from 2021 to 2026 and correlate these trends with human resource compe...

The Role of Digital Marketing and Relationship Marketing in Purchasing Decisions

Camilus Isidorus Ikut · Aji Susanto

<span lang="EN-US">This study aims to analyze the influence of digital marketing and relationship marketing on consumer purchasing decisions on the Shopee e-commerce platform. With the development of technology and increasing internet usage, Digital Marketing has become one of the effective marketing strategies to reac...

СТРАТЕГІЯ ЦИФРОВОГО МАРКЕТИНГУ ДЛЯ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

Autoría no especificada

Research into the impact of digital marketing tools on the competitiveness of enterprises in conditions of high market turbulence, global competition, and limited resources is particularly relevant. In this context, there is a growing need for scientific justification of the effectiveness of digital marketing as a stra...

A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy

Rosa, Isabella

The title of the thesis is: A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy. Digital marketing becomes more and more important and trendy all the time for a big branch of companies in different sectors. Therefor it is important for companies to keep on track and don’t remain behind competitor...

Developing DIGITAL Marketing in Small Business

Kasimova, F. (Fatima) · Аgzamov, А. (Аvazxon)

The article examines the role of digital marketing in small business and entrepreneurship, and examines the factors contributing to the development of small businesses.