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This chapter discusses the impact of digital marketing. It covers the digital transformation of marketing while referencing new digital technologies, digital competition, and changing customer behaviours as the key drivers of the transformation. Digital marketing primarily refers to the management and execution of mark...
Product marketing is one of the keys to maximizing business objectives in generating profits. There are two types of marketing, direct marketing and digital marketing in an effort to influence consumer decisions. Direct marketing and digital marketing are carried out to introduce and promote products as one of the mark...
Karya ilmiah ini bertujuan untuk mengetahui optimalisasi digital marketing pada Lembaga Kursus dan Pelatihan (LKP) Grafologi Indonesia. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif dengan metode pengumpulan data melalui observasi dan studi pustaka. Dari hasil pengamatan peneliti, dapat diketahu...
With the development of digital technologies, digital marketing tools have developed and diversified. The spread of digital marketing and the development of digital marketing tools have caused consumers to start benefiting from the digital versions of the products they have physically purchased. This situation has show...
The current article focuses on the characteristics of digital marketing technologies, digital technology and the scrutinizes conceptual frameworks of digital marketing technologies use in garment, knitting, textile enterprises, At the same time, it studies the elements of digital marketing technologies utilized in garm...
Marketing product in the 4.0 era has its own character in which there is collaboration between marketing and the use of technological advances. This marketing emerged as digital marketing. The role of digital marketing has a huge influence on marketing activities in the 4.0 era. This influence must of course be support...
In this world of digital marketing, digitization is a style that is sweeping across the whole world. The trend of digital shopping is growing day by day with the concepts of Internet marketing that is turning into a great platform of digital marketing along with the electronic gadgets like the digital billboards, mobil...
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 2000s has changed the way brands and businesses use technology for market...
Marketing9. Industry and infrastructuremaileconomics and business
Fatonah, S. (Siti) · Zahra, S. (Surti) · Fidziah, F. (Fidziah)
Buku Digital Marketing: Konsep, Strategi, dan Implementasi membahas secara komprehensif bagaimana pemasaran berkembang di era digital yang serba cepat dan berbasis teknologi. Buku ini mengulas konsep dasar digital marketing, perubahan perilaku konsumen, serta peran data dalam pengambilan keputusan pemasaran. Pembaca ak...
This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies...
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