Buscador de Tesis y publicaciones académicas

Modern Marketing: Digital Marketing, E-Marketing, and M-Marketing — An Overview

Mr. Nilesh Subhash Shinde

Modern marketing is characterized by the convergence of cutting-edge digital technologiesand evolving consumer habits. This paper analyzes the dynamic fields of digital marketing, emarketing,and mobile marketing (m-marketing) in the context of global business andconsumer trends in 2025. Drawing on industry data and aca...

Digital Marketing of Handicraft SMEs in Medan City: Learning Evaluation

Muhammad Husni Thamrin · Faisal Eriza · Faiz Albar Nasution · Muhammad Yusuf · y 1 más

This study aims to identify the obstacles craft Small and Medium Enterprises (SMEs) face in Medan, especially Sekar Handycraft SMEs, to understand digital marketing better. During the pandemic, Sekar Handycraft's direct marketing faced challenges that led to a decline in sales during the pandemic. Meanwhile, digital ma...

The Effect of Generative Engine Optimization, Omnichannel Marketing, and Social Media Analytics on Digital Marketing Performance on Marketplace Platforms in West Java

Frans Sudirjo · Muhamad Ammar Muhtadi · Rival Pahrijal

This study investigates the effect of Generative Search Engine Optimization (GSEO), Omnichannel Marketing, and Social Media Analysis on digital marketing performance on online market platforms in West Java. A quantitative approach was employed, collecting data from 150 respondents using a Likert scale questionnaire (1–...

PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN GENERASI Z PADA PLATFORM E-COMMERCE DI INDONESIA

Anggun Rianda Putri

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian konsumen Generasi Z pada platform e-commerce di Indonesia. Generasi Z dikenal sebagai konsumen yang melek teknologi dan aktif menggunakan media sosial serta platform belanja online. Metode penelitian yang digunakan adala...

Digital Marketing Course in Patiala

Autoría no especificada

Digital marketing offers diverse opportunities for people interested in technology, creativity, and business growth. PIIM provides a Digital Marketing Course in Patiala for learners who want to understand online promotion and digital business strategies. The training introduces important topics, including SEO, paid adv...

THE INFLUENCE OF AFFILIATE MARKETING AND INFLUENCER MARKETING ON PURCHASE DECISIONS AND DIGITAL MARKETING ACCOUNTABILITY IN E-COMMERCE (STUDY ON STUDENTS OF PGRI UNIVERSITY OF JOMBANG)

Sulistyowati, Shanti Nugroho · Niwang Anggarda Gali Paramita

This study aims to examine the utilization of affiliate marketing and influencer marketing in relation to purchasing decisions and digital marketing accountability in e-commerce, with a focus on students at PGRI Jombang University. From an accounting perspective, affiliate marketing and influencer marketing can be view...

Designing a Competitive Digital Marketing Model in Mashhad Leather Industry

Fahime Khajavi Dehshib · Amir Ghafourian Shagerdi · Golnar Shoujaei Baghini · Mohammad Reza Rostami

The present study aimed to design a competitive digital marketing model in Mashhad leather industry. This study employed a qualitative approach to research. The research population in the qualitative phase included experts and managers of leather industry in Mashhad, of whom ten were selected purposively and non-random...

Digital Marketing Strategy For Case Company X

Kaivola, Suvi

This research examined how can a digital marketing strategy be created and utilized to increase brand awareness for Case company X. The aim was to analyze the company’s digital presence, evaluate its competitive positioning and formulate a strategic digital marketing strategy to increase brand awareness based on resear...

Digital analytics

Tom van den Berg · Marjolein Visser

Mediating Role of Customer Engagement on the Relationship between Digital Marketing Adoption and Smes Performance

B.S. BORNOMA · Muktar Aminu Ibrahim

Digital marketing revolution presents substantial opportunities for small and medium enterprises (SMEs) to enhance visibility, competitiveness, and market reach. However, the direct performance benefits of digital marketing adoption remain inconsistent, particularly in developing-country contexts such as Nigeria. Probl...