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Digital marketing brings new development path for enterprises, and Baijiu enterprises was the pillar industry in Guizhou. How to get on the express train of digital marketing for traditional Baijiu enterprises has become a new idea for the marketing transformation of Baijiu enterprises in Guizhou. In this paper, the me...
economics and businesssocial sciencesbaijiu enterprise|digital marketing|transformation strategyTP368-456
Many Chinese enterprises borrow marketing activities and brand publicity, with the development of digital technology, digital marketing strategy has been widely used and developed in the Olympic Games. This paper takes Chinese enterprises in the past few Olympic Games as the object, through sorting out the existing res...
Digital marketing is a modern concept of strategic management based on digital communication channels and ICT to achieve measurable results in consumer interaction. The article analyzes current trends in digital marketing shaped by the digital transformation of the economy and characterizes its key tools. The most comm...
The article considers the essence of the concept of digital marketing, its structure and features in modern business conditions, compares digital and traditional marketing. The main tools of digital marketing are studied, it is noted that there are no universal solutions for the selection of tools, they must be selecte...
internet marketingmarketingdigital marketingdigital channels.
Digital marketing is a modern concept of strategic management based on digital communication channels and ICT to achieve measurable results in consumer interaction. The article analyzes current trends in digital marketing shaped by the digital transformation of the economy and characterizes its key tools. The most comm...
Digital marketing is one of the activities carried out by organizations to improve organizational performance and provide the best service for customers. The use of digital is very important for every organization, including Digital Marketing for Small and Medium Enterprise (SME). The use of digital marketing for SME p...
economics and businesssocial sciences8. Economic growth
Digital marketing menjadi salah satu strategi yang digunakan oleh pelaku usaha karena kemampuan baru konsumen dalam mengikuti arus digitalisasi. Penelitian ini bertujuan untuk menganalisis digital marketing yang dilakukan PT. Gudang Dapur Berkah dan untuk menganalisis kepuasan pelanggan pada pembelian produk melalui di...
economics and businesssocial sciencesS Agriculture (General)
In the article, the concept of digital marketing, types and problems of digital marketing, the issues of increasing the efficiency of marketing services in enterprises through the effective use of the concept of digital marketing were considered in the context of the transition to the digital economy. Conclusions were...
raqamli marketinge-pochta marketingivideo marketinge-mail marketing
Over the last few years, digital marketing is considered as an irreplaceable, dominant tool in the marketing world. In this sense, the authors present a detailed overview of the complete transformation of the marketing mix based on the digital revolution and the possibilities of deploying digital marketing in the Repub...
economics and businesssocial sciencesDigital marketing ; Marketing mix, Crroatia
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