Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING PERSPECTIVES: A COMPREHENSIVE ANALYSIS OF CONTEMPORARY STRATEGIES AND PRACTICES

Mr. Omar Ashurbayev

Digital marketing has fundamentally transformed how businesses engage with customers, build brand awareness, and drive revenue growth. The evolution from traditional marketing channels to sophisticated digital platforms has enabled unprecedented levels of personalization, measurement, and customer interaction. This art...

IMPROVING DIGITAL MARKETING EFFICIENCY IN TOURISM ENTERPRISES THROUGH DATA ENVELOPMENT ANALYSIS

Zufarov, Akmal

The development of digital technologies has significantly expanded the range of marketing tools available to tourism enterprises. Social media, search engines, electronic word-of-mouth, online advertising, visual content and digital platforms have become essential elements of tourism marketing. However, increasing the...

Theoretical Foundations OF Digital Marketing AND Application Perspectives in the Service Sector

Valiyeva, Z. (Zamina) · Amirov, A. (Alizamin)

In the modern era, with the rapid development of information technologies and the widespread use of the internet, the concepts of business and marketing have significantly evolved. Traditional marketing methods are increasingly implemented alongside digital platforms and technologies, enabling companies to establish cl...

Demonitization and its Impact on Adoptation of Digital Marketing in India

Prof. Shruti S. Patil

In the emerging world of technology, digital marketing changed the whole scenario of Indian market. Demonetization, a historic event for the Indian economy, impacted almost every sector including digital marketing. Digital marketing is also known as Internet marketing, web marketing, online marketing, or e marketing. A...

The Digital Marketing Communication Channels and Barriers to their Implementation in Small and Medium-Sized Enterprises

P. O. Chemorda

This article researches the use of digital marketing communications in today’s environment. The distinctive characteristics of digital marketing in comparison with traditional marketing are substantiated, taking into account the specifics of the workout of its instruments. The main instruments and channels of digital m...

The Impact of Digital on Marketing Strategy

Anna Tarabasz

Digital marketing as a factor in increasing the competitiveness of enterprises in the b2b segment

Larysa Ivanchenkova · Kateryna Ozarko · Mariia Pikh · Igor Leonov · y 1 más

The article examines the features of the formation and evolution of marketing approaches as digital technologies and solutions develop, specifically: the genesis of digital marketing, its fundamental characteristics, and its primary communication channels. It has been proven that, in the context of global integration a...

SEO Digital Marketing

Yaga, Baba

Enthusiastic about using excellent digital tactics to achieve results. Aiming to become certified by the Blockchain Council to combine blockchain, SEO Digital Marketing, and Best Digital Marketing Agency knowledge to create game-changing business solutions.

PEMBERDAYAAN KELOMPOK RAJUT MELALUI DIGITAL MARKETING

Laily Rochmawati Listiyani · Agus Dwi Cahya · Astuti Wijayanti

Abstrak: Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengembangkan kemampuan digital marketing kelompok rajut di Desa Wukirsari, Kecamatan Imogiri, Kabupaten Bantul, Yogyakarta. Kemampuan digital marketing sangat penting membantu menjangkau pasar yang lebih luas serta memperkuat hubungan dengan p...

Determinants of Digital Marketing Skills among MSME Workforce in Post-COVID India

null Akash Prasad, Dr Sushil Kumar

The post-pandemic rapid acceleration of business activities into digital spaces has made digital marketing skills more relevant than ever to the success of small businesses. Although many small businesses are increasingly reliant on digital platforms to interact with customers and expand markets, many still struggle to...