Buscador de Tesis y publicaciones académicas

Social media in digital sport marketing

Alan Seymour · Paul Blakey

Pemasaran Produk Kecantikan Melalui Digital Marketing Pada Saat Pandemi Covid 19 (Studi Kasus: UMKM UD. Bungan Jepun)

I K. Satriawan · A. A. P. A. S. Wiranatha · Elisabeth Hungaria Lebo Wini


 This study was motivated by the effects of the covid 19 pandemic in which it caused UMKM UD. Bungan Jepun suffered a severe economic crisis. To overcome this, UMKM UD. Bungan Jepun implements digital marketing as a marketing medium for beauty products. This study was aimed to determine the implementation of digi...

Effective Digital Marketing Strategies in the Technology Era

Roshanita Syarif · Nurhidayah Nurhidayah · Syamsu A. Kamaruddin

Background: In an increasingly competitive digital era, digital marketing strategies are the key to increasing a company's competitiveness. Digital media platforms must be able to be utilized by companies more effectively in order to reach a wider audience and have closer networks with consumers. This research aims to...

Digital Marketing Success Realities to Online Consumer Retention

Manmeet Kaur

The market has changed after covid-19. Aspects of consumers, their behaviour towards marketing, shopping and their decisions about to choose products have been changed nowadays. They are going and taking interest in online marketing. Use of online marketing has been spread at worldwide level. Consumers are looking and...

CURRENT TRENDS IN THE APPLICATION OF THE DIGITAL MARKETING SYSTEM AT THE MOTOR TRANSPORT ENTERPRISE

Oleksii Omelyanovych · Arsen Bobiak

Digital marketing is one of the modern concepts of promoting products / services and positioning the company's brand with the help of any available digital technology. The development of digital technologies, software, the latest means of communication and communication channels allows digital marketing to reach the co...

Marketing Digital: Généralités

BEN ESSID WAHIBA

Ce chapitre est une introduction au marketing digital. Il est présenté à travers un document powerpoint portant une image sur les principaux axes inscrits dans ce domaine, une vidéo sur les conditions clés de succès du marketing digital ainsi qu'un article sur les missions, profile et compétences du community manager e...

IMPACT OF DIGITAL MARKETING USAGE ON THE FINANCIAL PERFORMANCE OF SMES: A SURVEY STUDY IN SUBURBAN MUMBAI

Kausar Iliyas Shaikh & Dr. Nitin Bhatu Songirkar

Digital marketing has become an important strategic tool for small and medium enterprises (SMEs) seeking to improve visibility, customer engagement, and financial performance in an increasingly competitive economy. This study examines the impact of digital marketing usage on the financial performance of SMEs in Suburba...

Digital Transformation in Marketing: From Marketing 3.0 to Marketing 5.0

Erie Riza Nugraha

Digital transformation has become a key driver of change across nearly every industry, including marketing. Modern marketing is shifting from the Marketing 3.0 approach, which focuses on building emotional connections and human values, to Marketing 5.0, where technology plays a crucial role in enhancing consumer experi...

The Role of Digital Marketing Adaptation in Measuring the Success of MSE in Pinrang Regency

Andini Putri Ramadhani Asis · null Cipto Wardoyo · null Farida Rahmawati

This study analyzes the influence of the entrepreneurial environment on the success of MSE through digital marketing adaptation as a mediating variable. This study used a quantitative approach with a purposive sampling technique involving 399 respondents. Data were analyzed using SEM-PLS. The results show that the entr...

Strategi Digital Marketing dalam Sistem Informasi

Ikhsan, N. (Novian) · Kristiyanto, A. (Arip) · Eriana, E. S. (Emi)

Buku ini disusun dengan tujuan untuk meningkatkan literasi mahasiswa tentang fenomena bisnis pada perusahaan yang terjadi beberapa tahun ini terutama pada bidang pemasaran digital, deskripsi digital marketing hingga penerapan digital marketing pada bisnis. Pemasaran digital merupakan penggunaan teknologi dan media digi...