Buscador de Tesis y publicaciones académicas

Corporate Social Responsibility and Digital Marketing

Dr. Mehak Arora Dr. Mehak Arora · Balram Yadav Balram Yadav

Corporate Social Responsibility (CSR) has emerged as a pivotal element of modern business strategy, while digital marketing has transformed the way organizations communicate with their stakeholders. This research paper examines the intersection of CSR and digital marketing, exploring how companies leverage digital plat...

Strategi Bisnis Digital dengan Pemasaran Digital yang Efektif dalam Meningkatkan Daya Saing Perusahaan dan Inovasi Berkelanjutan

null Renni Mayasari · Ahmad Abul Khair · null Muhammad Nur Madani

In an increasingly competitive digital era, digital business strategies with digital marketing are key to increasing company competitiveness and sustainable innovation. Companies must be able to utilize digital platforms and media effectively to reach a wider range of consumers and build closer relationships with consu...

Digital newspapers explore marketing on the Internet

Palmer, J. · Eriksen, L. B.

Effectiveness of Digital Marketing in Promoting Banking Services : a Study on a Specialized Bank

Kundu, Soma · Sultana, Rajia

This study investigates the effectiveness of digital marketing in promoting banking services in a specialized bank. The research examines the impact of digital marketing tools such as social media, email marketing, mobile apps and online ads on customer engagement, trust and adoption of services. The study underscores...

DIGITAL PHARMACEUTICALS MARKETING

Vaishnavi.V. Patil · Amar.V. Desai · Nilesh. B.Chaougule · Pritam.A.Salokhe · y 1 más

Digital pharma marketing leverages digital technologies and platforms to promote pharmaceutical products and engage with healthcare professionals and patients. The pharmaceutical sector has seen a shift thanks to the development of digital marketing, which has given rise to new methods of reaching and interacting with...

Digital Business Transformation through Shopee’s Integrated Strategy in Global E-Commerce

Dwi Andayani · Roby Syaiful Ubed · Sudadi Pranata · Ihsan Nuril Hikam · y 1 más

In the rapidly evolving landscape of global e-commerce, businesses are compelled to undergo digital transformations to remain competitive. This study delves into the digital business transformation journey of Shopee, a prominent player in the e-commerce realm, focusing on its integrated strategy amidst the global marke...

Green Marketing Model in Developing Bidadari Waterfall Nature Tourism in Canti Village, South Lampung Regency

Hujaimatul Fauziah · Iwan Zulfikar

This study aims to develop and test an integrated, local wisdom-based green marketing model for sustainable nature tourism at Bidadari Waterfall in Canti Village, South Lampung Regency. Unlike prior studies treating green marketing, digital marketing, environmental awareness, regulation, and local wisdom separately, th...

Marketing on Consumer Buying Behaviors in Hospitality Industry

Jiwan Devkota · Jhamka Narayan Shrestha · Shishir Pandit · Aaditya Shankar Sharma

The hospitality industry relies heavily on marketing strategies to influence consumer buying behaviors. Understanding how marketing tactics, including digital marketing and social media influencers, affect consumer decisions is critical for businesses in this sector. This study investigates the role of marketing in sha...

Digital Marketing Capability and Performance: Moderated Mediation Approach

Sathana Vaikunthavasan

The study aims to identify the nexus between digital marketing capability and the performance of small and medium enterprises, as well as the moderated mediation effect of competitive intensity and relationship marketing. Quantitative methodology is appropriate for analysing the above nexus. I adopted convenient sampli...

Digital Marketing Strategy As A Catalyst For SME Growth In The Modern Era

Gede Suardana · Aris Puji Purwatiningsih · Evi Triandini · Putu Ayu Sita Laksmi · y 3 más

This study aims to explore the influence of digital marketing strategies on the performance of Small and Medium Enterprises (SMEs) in Bali. Through a quantitative approach, this study tests the hypothesis that various digital marketing strategies-including search engine optimisation, content marketing, social media mar...