Buscador de Tesis y publicaciones académicas

ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA

Rohman, Dwi Taufik · Nurlia, Nurlia · Hardinata, Ega · Noor Yudha, Muhamad

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and th...

PERBANDINGAN KEPUTUSAN PEMBELIAN KONSUMEN MELALUI DIGITAL MARKETING DAN KONVENSIONAL MARKETING (STUDI KASUS: SOCOLATTE ACEH)

Rini Amelia · Azhar Azhar · Romano Romano

Abstrak. Sebagian besar perusahaan masih menerapkan digital marketing dan konvensional marketing secara bersamaan untuk mempengaruhi keputusa pembelian konsumen, salah satunya Socolatte Aceh. Tujuan penelitian ini untuk mengetahui ada tidaknya perbedaan yang signifikan dari keputusan pembelian konsumen melalui digital...

Digital Marketing Physiognomy and Their Impact on Marketing Future Products

Yousef Hchaim Al-Taie · Hussein Muhammad Ali Kashkool

General Background: In the rapidly evolving digital business landscape, organizations must understand customer behaviors and anticipate market trends to remain competitive. Specific Background: Digital marketing foresight has emerged as a crucial competency, integrating analytical, cognitive, and behavioral capacities...

"Unleashing The Potential Of Gpt Technology In Digital Marketing Practices"

Dr. T. Navaneetha

This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and impact of different technological tools and social media platforms. Using the framework, we have organized the research methods ab...

A Study on Digital Marketing Model for Improving Campaign Performance

Sang-Ho Lee · Jong-Bae Kim

This paper presents research result of digital marketing model for improving enterprise marketing campaign performance. Recently, the enterprises which had completed projects such as ERP, CRM, and SCM for business value chain process transformation are working to improve enterprise marketing process. It is the trend fo...

Sosialisasi Dan Pendampingan Digital Marketing Pada UMKM Desa Rejoslamet Mojowarno

Putri Nur Anggraeni · Eny Suryowati · Nurul Aini

Perkembangan teknologi mendorong UMKM untuk berevolusi dalam digital marketingnya. UMKM di Desa Rejoslamet belum menggunakan digital marketing dengan sepenuhnya, penggunaan digital marketingnya masih terbatas. Sehingga perlu adanya kegiatan sosialisasi tentang digital marketing. Kegiatan sosialisasi dan pendampingan te...

The Future Prospect of Digital Marketing in the Malaysian Context

Mok Kim Man, Mandy · Yang, Lim Rui

Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives wit...

Digital Marketing Mastery

digital marketing

DIGITAL MARKETING STRATEGIES FOR STARTUPS: A SYSTEMATIC LITERATURE REVIEW

null Mahmudatun Hasanah

This study explores the effectiveness of digital marketing strategies for startups, comparing them with traditional marketing approaches. In today’s competitive business landscape, digital marketing has become a crucial tool for startups due to its cost-effectiveness, scalability, and ability to provide measurable resu...

Impact of Digital Marketing Leading to Entrepreneurial Success: A Conceptual Analysis

Bazigha · Babitha Shali Lasrado · Niyaz Panakaje

Abstract: Digital marketing has become an essential part of driving business success in today's competitive business environment. As the business is competitive, entrepreneurs need to understand the importance of digital marketing to stay ahead of the curve. The study uses secondary data to analyze and comprehend how t...