Buscador de Tesis y publicaciones académicas

ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH REAL PROPERTY MELALUI DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING DI YOGYAKARTA

Rufaida Setyawati · Suhartono Suhartono · Pungki Nindia Asmoro

The research aims: 1) to determine the effect of product quality, price and digital marketing on purchasing decisions of real estate consumers in Yogyakarta. 2) To find out the effect of product quality and price on digital marketing for real estate consumers in Yogyakarta. 3) To find out the effect of product quality...

ANALISIS PEMASARAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI OVO ANALYSIS OF DIGITAL MARKETING ON THE DECISION TO USE THE OVO APPLICATION

Yetty Husnul Hayati · Sandi Wahyu Sasongko · Salmah Salmah

ABSTRAK Pertumbuhan bisnis digital atau digital marketing memberi dampak kemajuan pada berbagai sektor yang baik di kehidupan manusia. Pemasaran digital telah mengubah cara perusahaan beroperasi dan berkomunikasi dengan pelanggan. Penelitian ini bertujuan untuk menganalisis tingkat efektivitas Digital Marketing SEO (Se...

Digital Marketing

Ernawati, Fatimah S. (Siska)

Buku referensi berjudul Digital Marketing membahas cara memanfaatkan dunia digital untuk membangun merek, menjangkau audiens yang lebih luas, dan meningkatkan nilai sebuah produk atau layanan. Isinya mengulas berbagai strategi pemasaran modern melalui media digital, mulai dari media sosial, mesin pencari, hingga konten...

Pengaruh Digital Marketing Terhadap Minat Beli Produk Masako di PT. Ajinomoto Indonesia

null Avinda Deviana Ismawati · null M.Syamsul Hidayat · null Kasnowo

Perkembangan teknologi informasi dan komunikasi telah mendorong perubahan besar dalam dunia pemasaran, termasuk adopsi digital marketing di Indonesia. PT Ajinomoto Indonesia, produsen bumbu Masako, turut mengadopsi strategi pemasaran digital untuk mempertahankan daya saing produknya. Penelitian ini bertujuan untuk meng...

Impact of Cybersecurity on Digital Marketing

Shampa Nandi · Lucita D’Cruz

Digital marketing is a go-to technique for new businesses and established organizations to interact with their target audience. The popularity of digital media has grown ten-fold, every consumer uses some or the other form of media through which companies aim to market their product. Reaching a wide audience has never...

ANALYZING THE UTILIZATION OF DIGITAL MARKETING IN MSME’S (MICRO SMALL TO MEDIUM ENTERPRISE) AT MANADO CITY, NORTH SULAWESI PROVINCE

Jeanefer, Tangkudung A. · Tulung, Joy E. · Saerang, Regina T.

Abstract: Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also mobile phones, display advertising, and other digital medium. Digital Markting is one of  marketing strategy that used by company to promote their business. Digital marketing is a way...

Role of AI and Automation in Transforming Digital Marketing for Business

Dr. Rashmi Tripathi · Komal Mandhani

ABSTRACT In the modern digital era, Artificial Intelligence (AI) and automation have significantly transformed the way businesses conduct digital marketing activities. AI-powered tools and automated systems help companies analyze consumer data, personalize marketing campaigns, improve customer engagement, and optimize...

digital marketing course in kerala

dotin

Dotin Digital Academy offers a digital marketing course in Kerala with practical training in SEO, Social Media Marketing, Google Ads, and more, guided by industry experts.

Deriving Strategic Insights and “Digital Value” From Digital Marketing Analytics

A. Karim Feroz · Gohar F. Khan · Marshall Sponder

The Influence of Digital Marketing on Tourist Behavioral Intentions in Bukidnon's Eco-Tourism Establishments

Maquiling, Harvey · Butial, Aimee

This study examined the influence of digital marketing strategies on tourist behavioral intentions in selected eco-tourism establishments in the Province of Bukidnon. Specifically, it assessed the effectiveness of digital marketing strategies in terms of information quality, customization, interactivity, and electronic...