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R. Suganya · Balanageshwara Rao · Benita.S. Monica
The study is to analyse the digital marketing techniques used by the customers with respect to construction industry. The study is done in order to gain knowledge about the utility of digital marketing in construction industry and to identify how effectively it can be used. The researcher circulated the questionnaire a...
9. Industry and infrastructureeconomics and businesssocial sciences
The purpose of this study is to examine the current level of digital marketing adoption among SMEs in India. It aims to assess the extent of adoption, identify challenges hindering adoption, and explore the perceived benefits of digital marketing. The study utilizes a mixed-method approach to provide comprehensive insi...
economics and businesssocial sciences[SHS] Humanities and Social Sciences
O marketing tem evoluído ao longo dos anos e tornou-se um elemento essencial para qualquer empresa e negócio. A evolução tecnológica possibilitou ao marketing revolucionarse, tornando o mesmo em digital. O marketing digital possibilitou às empresas impulsionar e desenvolver os seus negócios e além disso, aproximou as m...
MarketingE-mail marketingRedes sociaiseconomics and business
Data science is transforming digital marketing by providing businesses with actionable insights into consumer behavior, campaign performance, and personalization strategies. By leveraging machine learning, predictive analytics, and big data, companies can optimize marketing efforts, improve customer engagement, and enh...
The digital age in which the Internet is located in the center has initiated a period that completely revised the whole marketing system from using traditional tools to using modern tools. Thus, this has led to the birth of digital marketing. Digital marketing can be defined as the marketing practices carried out by us...
Artificial Intelligence has increasingly influenced digital marketing practices in international business environments. The purpose of this thesis was to examine how Artificial Intelligence is transforming digital marketing in the context of international business, with a focus on key applications, strategic value, and...
economics and businesssocial sciencesmarketingdigital marketing
The textile industry faces intensifying global competition, necessitating innovative approaches to enhance export performance through digital transformation. This study examines the role of digital marketing mechanisms in strengthening the export potential of textile enterprises, addressing the critical gap between tra...
Digital marketing is the integrated processes of building and maintaining customer relationships using online channels to establish the exchange and flow of products, and services in the market. It is the marketing that bridges electronic technology with psychology in the marketplace. Fuzzy sets can handle the uncertai...
Sulistijono, S. (Sulistijono) · Kadarisman, A. (Asep )
The Digital Marketing Mix is one of the elements used by marketers in marketing their products aimed at building consumers purchase intention. Digital marketing provides a framework for comparing existing services with competitors and can also be used as a mechanism to generate alternative strategic sales approaches. T...
O marketing digital nas redes sociais tem se tornado cada vez mais popular entre as empresas que desejam aumentar a visibilidade de sua marca e atrair novos clientes que não são atingidos pelo marketing tradicional. Neste artigo, iremos analisar as vantagens e aprofundar os conhecimentos do marketing digital nas redes...
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