Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

SUSTAINABLE TOURISM DESTINATION MARKETING STRATEGY IN THE DIGITAL ERA

Ni Wayan Sukardi · I Gusti Ayu Ratna Pramesti Dasih

Tourism destination marketing plays a very crucial role in increasing the number of tourist visits. In this fast-paced digital era, effective promotion is the key to attracting domestic and international tourists. Thus, every tourist destination needs the right marketing strategy to compete in the increasingly competit...

economics and business social sciences

• Bajang Institute
• DOI: 10.53625/ijss.v5i1.10123

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Artículo 2024 Acceso abierto Revisado por pares

Approaches for the companies’ promotion in the modern business environment

Valentin Kovalev · Ievgen Neiman · Maksym Dubovenko · Oleksandr Kaylyuk

In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to a...

9. Industry and infrastructure economics and business social sciences

• Sumy State University
• Ukrainian
• DOI: 10.21272/1817-9215.2024.1-06

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Other 2015

Digital Marketing for Russian Market. Case: Wild Taiga

Khmelevskoy, Sergey

The thesis is aimed to develop suitable digital marketing strategy for Wild Taiga in order to target the Russian tourists efficiently, using different marketing tools based on integrated marketing communications principle. Effort have been made for practical orientation of this project with a strong theoretical part an...

Tourism Marketing Social Medias Degree Programme in Tourism Vkontakte

• Kajaanin ammattikorkeakoulu
• Finland
• English

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Artículo 2025 Acceso abierto Revisado por pares

The Application of Digital Marketing Strategies to Increase Organizational Profits

Kapil Mishra

Abstract: This paper examines the application and impact of digital marketing strategies on increasing the profitability of organizations, with a specific focus on the Indian context. Drawing upon a master's thesis, this study analyzes the evolving digital landscape in India, the adoption of various digital marketing t...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem49130

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Tesis de maestría 2020 Acceso abierto

An analysis of contemporary trends in digital marketing and crm

Bektaş, Meltem

Modern pazarlamayı desteklemek için İnternet ve diğer dijital medya ve teknolojinin kullanımı, hem akademisyenler hem profesyoneller tarafından yaratılan etkileyici bir etiket ve jargon yelpazesine yol açmıştır. Dijital pazarlama, Internet pazarlaması, e-pazarlama ve web pazarlaması olarak adlandırılmış ve bu alternati...

Social media Mobile marketing media and communications Bilim ve Teknoloji

• Sosyal Bilimler Enstitüsü
• English

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Artículo 2023 Revisado por pares

Product Promotion with Digital Marketing as a Marketing Strategy for UMKM ChaCha Kitchen, Blitar City

Rusdi Hidayat Nugroho · Riska Faulia Rahma

Community Service through the KKN-T program aims to help develop the UMKM ChaCha Kitchen in Karangsari Village, Sukorejo District, Blitar City. The problem that occurs with UMKM ChaCha Kitchen is a lack of understanding in promoting their products with digital marketing. The method used is by identifying problems, assi...

• Perkumpulan Dosen Indonesia Semesta
• DOI: 10.36339/je.v7i2.769

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Artículo 2022 Revisado por pares

Digital Marketing Sebagai Strategi Pemasaran Kopi Pada Bumnag Nagari Lasi

Ulya Ilhami Arsyah · Mutiana Pratiwi · Rahmatul Husna Arsyah

Abstract: Industrial era 4.0 brought changes in the economic field, and the consequence of this era was the birth of the digitization process in all fields. Digital marketing for business players is a very important part, even for BUMNAG Nagari Lasi. To support and advance the business, BUMNAG must be able to compete w...

economics and business social sciences

• LPPM STMIK Royal
• DOI: 10.33330/jurdimas.v5i2.1451

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Artículo 2025 Revisado por pares

The Implication of the Development of Chinese Online Marketing Strategy for The USA

Yuxuan Xiao

Along with the development of the digital world, digital marketing has received extensive attention in recent years. Compared with Chinese and American digital marketing, American is somewhat limited. This paper analyzes the development and strategy of the Chinese and Americans. As a result, the challenge lies in Ameri...

• Dean & Francis Press
• DOI: 10.61173/7fpwes50

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Artículo 2022 2 citas

Digital marketing and sustainability

Arantes, Luzia

The use of digital marketing to promote sustainability is also a controversial topic. Nevertheless, digital marketing allows reaching consumers globally and the promotion of sustainability is urgent in our society. In this sense, this study aims to investigate the relationship between digital marketing, its tools and t...

economics and business social sciences 11. Sustainability 12. Responsible consumption

• English
• DOI: 10.34624/iciemc.v0i3.29641

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Artículo 2026 Acceso abierto Revisado por pares

A Study of AI and Automation in Transforming Digital Marketing for Business

Dr. Jayanti Srivastava · Ankita Mandhani

ABSTRACT In the modern digital era, Artificial Intelligence (AI) and automation have significantly transformed the way businesses conduct digital marketing activities. AI-powered tools and automated systems help companies analyze consumer data, personalize marketing campaigns, improve customer engagement, and optimize...

economics and business social sciences

• Edtech Publishers (OPC) Private Limited
• DOI: 10.55041/ijsrem57451

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