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Tanah Abang Metro Wholesale Center traders have experienced a thematic economic decline since the rise of online business presence. Digital marketing as a two-way communication method that can increase public engagement with certain products and brands. Digital marketing is slowly being adopted by MSMEs, although conve...
economics and businesssocial sciences8. Economic growth
Integrating digital marketing technologies like e-commerce, social media, and marketplaces is essential in higher education, especially in open and remote learning settings like Pancasetia College of Economics, Banjarmasin. These resources are essential for boosting student engagement and brand exposure. This study inv...
In higher education, particularly within open and distance learning environments such as Universitas Terbuka, integrating digital marketing tools such as e-commerce, social media, and marketplaces is pivotal. These tools play a crucial role in enhancing brand awareness and engaging students. This study explores the str...
Gideon Setyo Budi Witjaksono · Muhammad Arlyen Sahdan · Nanda Nur Humairoh Arifin · Choirina Kamilia Rohani · y 2 más
Marketing strategy is a form of a company's plan in the marketing field to obtain optimal results. Information technology is becoming an integral part of all fields, profit or non-profit. Education, banking, government, art, telecommunications, law, and tourism all use information technology in some capacity. MSMEs in...
Foi no início do século XXI que a tecnologia abriu caminho para uma nova forma de marketing: o marketing digital. Hoje o marketing digital tornou-se indispensável para o sucesso e crescimento das entidades desportivas e dos atletas. O setor do desporto tem-se adaptado com sucesso nesta era digital, que está em constant...
NBADigital marketingeconomics and businesssocial sciences
Understanding digital marketing tactics is now crucial for company expansion in the digital age due to the quickly changing technology landscape. This study investigates the efficacy of modern digital marketing strategies with an emphasis on how they support significant company growth. This study is significant because...
9. Industry and infrastructureeconomics and businesssocial sciences
ABSTRACT: In the contemporary digital economy, Small and Medium Enterprises (SMEs) increasingly rely on digital marketing strategies to build brand visibility, engage customers, and compete in both domestic and global markets. The rapid expansion of digital platforms has transformed traditional marketing practices, mak...
Abstract - In today’s dynamic business environment, digital marketing has emerged as a powerful tool for small retail businesses to reach a wider audience and enhance customer engagement. This study explores the implementation strategies and the effects of digital marketing practices on small retail businesses in Coimb...
This research paper examines the role of adaptive capability and absorptive capability in the development of digital marketing capability that, in turn, influences the firm performance. The results reveal that both adaptive and absorptive capabilities have a positive influence on digital marketing capability that posit...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The field of digital marketing has seen rapid growth in recent years, but with this growth comes new security challenges. This review paper examines the current state of digital marketing and the various security risks associated with it. Firstly, it explores the concept of digital marketing and its various components,...
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