Buscador de Tesis y publicaciones académicas

Artículo 2023 Acceso abierto Revisado por pares

Analisis dan Perencanaan Race Framework Digital Marketing Strategy Pada CV. Pandawa Digital Media

Dimas Setiawan · Mei Lenawati · Andria Andria

Abstrak“PANDAWA” branding & Digital Marketing merupakan sebuah bentuk usaha yang bergerak di bidang jasa optimasi produk bisnis, lewat optimasi branding dan digital marketing. Unit usaha ini terbentuk sebagai salah satu bentuk adaptasi dari berbagai fenomena transformasi revolusi industri 4.0, serta memiliki tujuan unt...

• Universitas Darussalam Gontor
• DOI: 10.21111/fij.v7i3.9406

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Artículo 2025 Acceso abierto Revisado por pares

Digital Transformation of Marketing in the Industrial Market of Northern Regions: Challenges and Prospects

Lyudmila I. Bushueva · Vyacheslav B. Afanasyev

Digital transformation of marketing in the industrial market of northern regions is becoming increasingly important. It allows companies to effectively build a B2B interaction strategy and improve customer service quality using digital technologies, software and digital marketing tools. In addition, digital technologie...

economics and business social sciences

• M.V. Lomonosov Northern (Arctic) Federal Univ...
• DOI: 10.37482/issn2221-2698.2025.61.5

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Artículo 2022 Revisado por pares 5 citas

SETTING THE FUTURE AFTER THE COVID 19 PANDEMIC THROUGH DIGITAL MARKETING PLATFORMS AND PURCHASING DECISIONS: EVIDENCE FROM GHANA

George Kankam

Businesses have been shaped by digital marketing platforms, which have prompted them to use technology that allows them to give high-quality service at a cheap cost. A key question now is with the new digital marketing clients entering the Ghanaian market every year, providing marketers with unique ability to present t...

economics and business social sciences 16. Peace & justice 3. Good health

• Zibeline International Publishing
• DOI: 10.26480/mbmj.02.2022.59.65

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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan dan Pendampingan Digital Marketing Melalui Platform Marketplace dan Sosial Media Bagi UMKM Kerajinan Di Desa Ridan Permai Kecamatan Bangkinang Kota

null Rahmad Akbar · null Dzulhijjah Yetti · null Merlia Rahmayani · null Nurbit Nurbit · y 1 más

Problems that often occur in urban areas are business competition and lack of attractive marketing by MSMEs. In urban areas, there are many MSMEs but only a few are able to take advantage of digital marketing. In fact, digital marketing activities such as creating logos, product photos and promotions in the marketplace...

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/ardhi.v1i6.370

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Artículo 2024 Revisado por pares

THE INFLUENCE OF TRADITIONAL MARKETING AND DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION OF TABUNGAN EMAS PRODUCTS AT PT. PEGADAIAN, BITUNG

Purba, Marganda Nevira · Wangke, Shinta J.C.

This study aims to analyze the influences of traditional and digital marketing strategies on purchase intention in Tabungan Emas products at PT Pegadaian Bitung. Through a quantitative approach, data was collected from 100 respondents consisting of Pegadaian customers who are active in social media and have age criteri...

economics and business social sciences

• Universitas Sam Ratulangi
• English

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Artículo 2023 Acceso abierto Revisado por pares

Pelatihan Digital Marketing Siswa SMKN-01 Tonjong Brebes Untuk Meningkatkan Kapasitas Pemasaran Pada Era Digital

Hersatoto Listiyono · null Yunus Anis · null Dwi Agus Diartono · null Isworo Nugroho

Pelatihan digital marketing adalah suatu pendekatan pendidikan yang krusial dalam era digital saat ini. Siswa Sekolah Menengah Kejuruan (SMK) memiliki potensi besar untuk mengembangkan keterampilan dalam bidang ini. Pelatihan digital marketing memberikan pemahaman yang mendalam tentang strategi pemasaran digital, alat,...

social sciences education

• CV. Nature Creative Innovation
• DOI: 10.58641/servis.v2i1.60

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Artículo 2022 Revisado por pares 2 citas

The Relationship Between Digital Marketing, Customer Relationship Marketing (CRM), and Online Purchase Intention : The Case of Facebook Live in Thailand

Chotipong Sansern · Supaprawat Siripipatthanakul · Bordin Phayaphrom

This research investigated the relationship between digital marketing, customer relationship marketing (CRM), and online purchase intention among Facebook Live customers in Thailand. The online survey was distributed and collected data from 355 Facebook Live customers in Thailand by convenience sampling adopting the qu...

economics and business social sciences

• Asosiasi Dosen PkM Indonesia (ADPI)
• DOI: 10.47841/icorad.v1i2.47

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Other 2024

Digital brochure for social media marketing : creating a digital brochure for Mixmart

Islam, Rumana

The aim of the thesis was to help Mixmart expand its social media marketing for better online market-ing communication. The objective of this thesis was to create a digital brochure for Mixmart to en-hance the engagement on social media and expand its online presence. Mixmart is a grocery store lo-cated in Pietarsaari,...

Facebook online advertising social media social sciences

• Finland
• English

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Publication Acceso abierto

ANALYSIS OF DIGITAL MARKETING & ITS IMPACT ON SOCIETY

SULTANA, MEHFUZA

Digital marketing has become a crucial part of contemporary life, impacting how people engage with their surroundings as well as how businesses connect with their clients. This research looks at the influence of digital marketing on society, focusing on its advantages, social inclusion, economic empowerment, and the ba...

• Zenodo
• DOI: 10.5281/zenodo.22038477

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Publication 2022

Digital Marketing

Afriana Ajeng Nur Latifah

Dokumen yang di upload adalah tugas-tugas untuk bootcamp digital marketing

Marketing Research KOL Marketing Digital Marketing

• OSF
• DOI: 10.17605/osf.io/kd8e5

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