Buscador de Tesis y publicaciones académicas

A Study on Client’s Perception Towards Digital Marketing Services

Autoría no especificada

For marketers, the digital world offers a plethora of novel opportunities. Marketing in the modern day is all about relationships, involvement and relevancy. Digital marketing is the practice of marketers promoting goods and services through electronic media. The main objective of this study is to study the perception...

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan · Scott Cowley · Carlin Nguyen

Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing progr...

Trends in Digital Marketing as an Innovative Tool for Enterprise Management

Olena Belikova · Inna Fomichenko · Victoriia Shashko · Yuliia Nikolaieva

The article considers the features of digital marketing in modern business conditions. Channels and basic methods of digital marketing are given. Among the trends of 2018-2019 are online video, native advertising, personalized content, smart advertising with big data, community development. The components that include...

DIGITAL MARKETING - A BOOST TO TODAY’S BUSINESSES

Autoría no especificada

Digital marketing refers to the promotion of products or services through digital technologies, primarily via the Internet, but also through mobile phones, display advertising, and other digital mediums. Since its inception in the 1990s and 2000s, digital marketing has transformed how brands and businesses utilize tech...

THE IMPACT OF DIGITAL MARKETING STRATEGIES ON MARKETING PERFORMANCE: THE ROLE OF DIGITAL ACTIVITIES

Abdullah Ballı

This study aims to examine the effects of digital marketing strategies on marketing performance of businesses operating in Türkiye and the mediating role of digital marketing tools on this effect. In this study, marketing performance is operationalized through three dimensions: financial performance, customer relations...

Analysis, Design and Implementation of a Digital Marketing Strategy for Ecommerce

Bernhart Farras Sukandar · Maulahikmah Galinium · Panji Mukadis

This paper is an Analysis, Design and Implementation of a Digital Marketing Strategy for eCommerce. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main o...

Digital Marketing and Business

Tamar Kiladze Tamar Kiladze · Manana Kantaria Manana Kantaria

Digital technologies have led to significant transformations in economic activity. One such area is marketing that is an important part of any business. The main trend in the digital economy is the abundance of information. The application of Internet technological advancement activities in marketing gives the possibil...

The Automotive Industry's Digital Marketing: A Comparison of Traditional and Digital Marketing Techniques

L. Kadrkhuja Djuraxodjaevich Boboev · Ulugbek Rustamovich Khalikov · Dilshod Anvarjonovich Ismailov

Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing

Autoría no especificada

TURNING DIGITAL MARKETING CAPABILITIES INTO MARKET SUCCESS: THE MODERATING ROLE OF MARKET ORIENTATION AMONG JORDANIAN EMERGING BRANDS

NAWWAF HAMID SALMAN ALFAWERH · MAHMOUD ALLAHHAM · MOHAMED BALLA MOHAMED ELFAKI · SALEH IRSHIDAT

Abstract This study examines the impact of digital marketing capabilities on customer engagement among Jordanian emerging dairy brands, while investigating the moderating role of sustainable marketing orientation. The study conceptualizes digital marketing capabilities through three dimensions: digital customer analyti...