Buscador de Tesis y publicaciones académicas

Pengembangan Usaha UMKM Sektor Kuliner Melalui Digital Marketing di Kota Mataram

Samsuriadi Samsuriadi · Meiyanti Widyaningrum · Rohmiati Amini · Desi Suryati

Penelitian dengan judul Pengembangan Usaha UMKM sektor kuliner melalui Digital Marketing di Kota Mataram merupakan penelitian yang diangkat dari fenomenana maraknya penggunaan digital marketing dalam kegiatan pemasaran yang dilakukan oleh usaha usaha mikro seperti UMKM di Kota Mataram. Selain itu penggunaan digital mar...

PELATIHAN DIGITAL MARKETING: MENINGKATKAN PERTUMBUHAN BISNIS MAHASISWA PROGRAM STUDI ILMU POLITIK FISIP UNIVERSITAS HALU OLEO DI ERA TEKNOLOGI

Lestari, Indra · Arief, Iriyani Astuti · Syahadat, Muh. Ishak · Taya, La · y 3 más

Digital Marketing Training: Increasing Student Business Growth, for Students of Political Study Program FISIP Halu Oleo University in the Era of Technology, aims to improve students' skills in applying digital marketing in their businesses. Mastering techniques in digital marketing such as using social media and other...

DIGITAL MARKETING

Marlina, L. (Leni ) · Yudhi, Ardiana D. P. (Dewa ) · Rini, N. K. (Neneng ) · Novianti, A. (Ahisa ) · y 9 más

Internet telah menjadi faktor yang paling mempengaruhi perubahan budaya, ekonomi dan sosial yang terlihat pada abad ke-21. Cara manusia dalam berbicara, berkomunikasi, bertindak, dan mengambil keputusan sudah banyak berubah dengan kehadiran teknologi digital, demikian juga halnya dengan pemasaran. Seiring dengan kemaju...

INSIGHTS INTO THE INTERFACE BETWEEN ENTREPRENEURIAL AND DIGITAL MARKETING

Guercini Simone · Milanesi Matilde · Ranfagni Silvia

This paper builds on issues that surround the interface between entrepreneurial and digital marketing. In particular, it proposes a conceptual framework that relates digital market knowledge, market representation and decision making in the context of entrepreneurial SMEs. Thus, the paper contributes to the understandi...

Devising a measure of effectiveness applicable to digital marketing

Autoría no especificada

Digital Marketing Plan for Beautyko Import Oy to Expand Its Online Store to Sweden

Hyyppä, Jenna

The objective and outcome of this thesis project were to give recommendations for Beautyko Import Oy on gaining brand awareness, online presence, and customers in Sweden. Beautyko Import is a Finnish e-commerce company planning to expand its B2C business by opening an online store to Sweden. The theory section introduc...

Marketing Minor League Sports in the Digital Age

Bonnie Tiell

Chapter 1: The Role of AI in Digital Marketing

Autoría no especificada

DIGITAL MARKETING STRATEGIES FOR ENHANCING THE COMPETITIVENESS OF SERVICE ENTERPRISES

Naima Isakova

This thesis examines the theoretical and practical aspects of implementing digital marketing strategies in service enterprises. The study analyzes the role of social media marketing, search engine optimization (SEO), content marketing, and e-commerce platforms in enhancing business competitiveness. The findings indicat...

Strategic Analysis of the Role of Digital Marketing in New Year's Campaigns as an Integrated Approach to Optimize Revenue and Competitiveness of MSMEs

Loso Judijanto · null Suherlan · Ikhsan Amar Jusman

This study aims to analyze the strategic role of digital marketing in New Year's campaigns as an integrated approach to optimize revenue and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). Digital marketing has become a crucial tool for increasing visibility and consumer interaction, especially during...