Buscador de Tesis y publicaciones académicas

Digital marketing activities by Dutch place management partnerships: A resource-based view

Hagen, Daphne · Risselada, Anne · Spierings, Bas · Weltevreden, Jesse Willem Jochanan · y 1 más

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digita...

Application and Trend Analysis of Digital Marketing in Health Industry

Yang Shuhan

In the rapidly changing information technology, the health industry has ushered in a new wave of digital marketing, and digital marketing has become a key driving force for the health industry to realize innovative development and breakthrough. This thesis analyzes the current application of digital marketing in the he...

Chapter 16: The Latest AI Trends in Digital Marketing

Autoría no especificada

The digital tools usage in the organization of resource support for small business activity

Nataliia MASHOSHYNA · Viacheslav PURIKHOV · Oksana KOVALYK

The paper is devoted to the problems of using digital (digital) marketing tools by small businesses. The essence of digital marketing is clarified, its differences from Internet marketing are analyzed. The tasks of marketing activities of small enterprises in the digital environment are determined. The features of the...

Digital asset management in marketing communication logistics

Gyöngyi Kovács

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describ...

Exploring the changing landscape of marketing : the impact of digital marketing on consumer preferences and behaviour in Helsinki

Mazumder, Amartya Tirtha

The objective of the study was to find out the impact of digital marketing on consumer preferences and behaviour in Helsinki. The main objective was to find out the impact of social media. The goal was to find out how social media marketing affects on consumer preferences and behaviour on the people of Helsinki. In add...

A Study on Impact of Digital Marketing in Customer Purchase Decision in Chengalpattu District

Kaviya, A. · Leelavathy, Dr. K.

Abstract; The technique of promoting companies through digital distribution channels, such as the internet, mobile devices, and other interactive platforms, is known as digital marketing. This type of advertising's primary benefit is its cheap cost structure. The study's objectives are to investigate how digital market...

Marketing Performance: Digital Marketing and Marketing Ability Moderated by Government Policies (The Owner of Snack UMKM in Bekasi Regency)

Agustini Tanjung · null Hermiyetti · Helen Parkhurst · Felina Co Young

MSMEs in Indonesia contribute to national economic income progressing from year to year. This research aims to analyze the small snack business category of MSMEs activities in Bekasi Regency developing the businesses and determine the impact of Digital Marketing and Marketing Capabilities on Marketing Performance moder...

Developing and implementing digital marketing strategies of the future: toward improving product quality and competitiveness

Autoría no especificada

The development of tools and technologies of the fourth industrial revolution wave has a direct impact on almost the entire multifaceted space of human activity, and the marketing industry is not an exception. The influence of digital tools on the marketing sphere is undeniable and shapes the modern paradigm of digital...

Factors Influencing the Effectiveness of Digital Content Marketing among Consumers in Malaysian SME Food and Beverage Businesses

Nur Qhairunnisha Binti Zamree · Dr. Nurul Zarirah Binti Nizam

Digital content marketing has become an essential strategic tool for small and medium-sized enterprises (SMEs) in Malaysia’s food and beverage (F&B) sector, enabling businesses to enhance consumer interaction, strengthen brand visibility, and improve market competitiveness through digital platforms. Despite the increas...