Buscador de Tesis y publicaciones académicas

Artículo 2025 Revisado por pares

SUSTAINABLE MARKETING THROUGH DIGITAL PLATFORMS: TRENDS AND OPPORTUNITIES

VENKATESH, Dr

This study explores digital platforms' ability to promote sustainable marketing strategies and how they might spur corporate expansion while encouraging social and environmental responsibility. Organizations are using online channels to execute eco-friendly marketing strategies, involve consumers in sustainability init...

economics and business social sciences

• Business Education Program of Universitas Pen...
• English

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Conjunto de datos 2026 Acceso abierto

Effects of Digital Marketing Strategies on Purchase Intention among College Students. A Case of Azam Energy Drink at TIA Mwanza City.

Frank Elineema Mshana1, Dr Gerry Batonda2 and Dr Zinaida Marwa3

Purpose: The purpose of this study was to examine how digital marketing strategies influence purchase intention among college students, using Azam Energy Drink as a case at the Tanzania Institute of Accountancy (TIA) Mwanza campus. Specifically, the study aimed to assess the effects of social media marketing, personali...

economics and business social sciences

• GSAR PUBLISHERS
• English
• DOI: 10.5281/zenodo.19097537

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Artículo 2026

Impact of Digital Marketing Strategies on Public Engagement with Space Programs: A Marketing Study

Survase, A. P.

Abstract Digital marketing has become an essential tool for organizations to communicate with their audiences in an interactive and cost-effective manner. Space organizations increasingly use digital platforms to disseminate information, create awareness, and enhance public engagement with space programs. This study in...

• Zenodo
• English
• DOI: 10.5281/zenodo.21552980

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Artículo 2025 Revisado por pares

The Effects of Digital Marketing on Consumer Behaviour

Mr. U. Rahul

Digital marketing has transformed how businesses engage with consumers, reshaping interactions through data-driven strategies. This paper investigates the influence of digital marketing on consumer behavior, analyzing key online tactics—including social media marketing, search engine optimization (SEO), email campaigns...

economics and business social sciences

• RSIS International
• DOI: 10.51584/ijrias.2025.1010000022

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Artículo 2024 Acceso abierto

A study of Digital Marketing in India

Sonawane, Dr. Suresh G.

Introduction: The Preface any marketing that uses electronic bias and can be used by marketing specialists to convey promotional messaging and measure its impact through your client trip. In practice, digital marketing generally refers to online marketing juggernauts that appear on a computer, phone, tablet, or other d...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.10848042

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Publication 2021 Acceso abierto

AN APPROACH TO HOW TRADITIONAL AND DIGITAL MARKETING STRATEGIES WORK TOGETHER

Eti, Hasan Selçuk

Digital marketing is a marketing strategy that most businesses use today. Digital marketing, which has a dynamic structure with the tools it uses, also evolves to appeal to every customer base. However, the fact that not everyone is always online is one of the biggest reasons companies still use traditional marketing....

Traditional Marketing economics and business social sciences Digital Marketing

• Tekirdağ Namık Kemal Üniversitesi
• Turkey
• Turkish

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Artículo 2025 Acceso abierto Revisado por pares 3 citas

Pelatihan Digital Marketing dan Content Creator sebagai Upaya Peningkatan Ekonomi pada Tim Penggerak PKK si Desa Watuagung, Tambak

Wulan Rahmadhani · Johariyah Johariyah · Wisanggeni Bagus Anggoro

ABSTRAK Perkembangan teknologi digital membawa peluang besar dalam pemasaran produk lokal. Namun, pemanfaatan digital marketing dan peran sebagai content creator di kalangan Tim Penggerak PKK Desa Watuagung, Tambak masih terbatas. Kondisi ini berdampak pada kurang optimalnya promosi dan pemasaran produk, sehingga daya...

media and communications social sciences

• Universitas Malahayati Bandar Lampung
• DOI: 10.33024/jkpm.v8i10.22303

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Artículo 2024 Revisado por pares

The Impact of Digital Marketing Technology Development on the Growth of Pekalongan Batik MSMEs via Social Media and Marketplaces

Muhammad Jamil · Hendri Hermawan Adinugraha

There have been changes in many facets of human life due to technology’s ever-accelerating development. All human affairs and everyday tasks can now be made simpler thanks to technological advancements; the marketing and product sales industry is just one example. These days, technology can help to simplify marketing;...

economics and business social sciences 8. Economic growth

• Institute of Advanced Knowledge and Science
• DOI: 10.69693/jemaca.v1i1.4

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Publication 2026

How a Digital Marketing Agency Increases Online Visibility

akash yadav

Discover how a digital marketing agency increases online visibility through effective SEO, content marketing, social media, and targeted campaigns.

digital marketing agency, aqva global,

• Zenodo
• English
• DOI: 10.5281/zenodo.21504478

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Publication 2021

CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

Sophie Längvik · Emma Wallander

The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content...

9. Industry and infrastructure Digital marketing Communication Influencer marketing

• Sweden
• English

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