Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

The impact of digital marketing strategy on promoting local pharmaceutical products

Abbas N. Albarq · Amal K. Suleiman · Khaled Al Falah

This study investigates the influence of digital marketing strategies on the promotion of locally manufactured pharmaceutical products in Saudi Arabia, aligning with the country’s Vision 2030 digital transformation agenda. A cross-sectional survey was conducted among 218 licensed pharmacists using a structured question...

economics and business social sciences

• Virtus Interpress
• DOI: 10.22495/cbsrv7i1art5

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Artículo 2026 Acceso abierto

Review of Importance of Digital Marketing for Small Medium Enterprises

Mane, Ganraj · More, Pravin

Review of Importance of Digital Marketing for Small Medium Enterprises Dr. Ganraj Mane Assistant Professor & Research Guide, BV(DU) Pune, Abhijit Kadam Institute of Management and Social Sciences, Solapur Pravin More Research Scholar, BV(DU) Pune, Abhijit Kadam Institute of Management and Social Sciences, Solapur Abstr...

economics and business social sciences

• IJTMSS Journal
• DOI: 10.5281/zenodo.20529966

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Artículo 2025 Acceso abierto Revisado por pares

DIGITAL BUSINESS LITERACY AND PRODUCT INNOVATION AS DRIVERS OF MSME SUSTAINABILITY: THE MODERATING ROLE OF DIGITAL MARKETING

null Enjat Sudrajat · null Verliani Dasmaran

This study aims to analyze the influence of digital business literacy and product innovation on the sustainability of MSMEs in Pandeglang Regency, with digital marketing as a moderating variable. Data were obtained from 390 MSMEs through a survey using a Likert-scale questionnaire and analyzed using the Structural Equa...

economics and business social sciences

• PT. Zillzell Media Prima
• DOI: 10.61990/ijamesc.v3i6.685

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Artículo 2026 Acceso abierto Revisado por pares

Impact of Digital Marketing on Small Businesses

null Dr. S. Alexander

Over the past few years, digital marketing has emerged as a necessary resource that any small business aims to survive in the world that is becoming highly competitive. This paper will provide an insight on the enormous effect of digital marketing on small business growth and sustainability, especially in regard to cus...

economics and business social sciences

• Scicrafthub Publication
• DOI: 10.63856/wfr7he36

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Tesis de maestría 2018 Acceso abierto

Estudo exploratório sobre a aplicação de estratégias Inbound Marketing pelas empresas e pelos profissionais de marketing digital

Menezes, Rui Guilherme Lobarinhas Afonso Bessa

Esta investigação teve como objetivo principal perceber a importância do Inbound Marketing para as empresas e profissionais de marketing digital que promovem os seus produtos/serviços e mensurar os resultados obtidos. Pretendeu-se também perceber quais os obstáculos à aplicação das estratégias de Inbound Marketing e se...

Digital marketing economics and business social sciences Outbound marketing

• Portugal
• Portuguese

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Tesis (sin nivel) Acceso abierto

Entrepreneurial marketing orientation: the influence on the adoption and use of digital marketing technology in small tourism businesses.

Wolfenden, Sarah

Digital marketing technology has become an integral part of modern society and has changed communication between businesses and their customers; a change that is rooted in the speed of the evolution of digital technology and its adoption by consumers and businesses. Tourism customers are increasingly using mobile and o...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• English

Artículo 2026 Acceso abierto

THE EFFECT OF DIGITAL MARKETING AND LEARNING ORIENTATION ON MARKETING PERFORMANCE: MEDIATING COMPETITIVE ADVANTAGE

Ardy Fimansyah · M. Taufiq Noor Rokhman · Novita Rifaul Kirom

This study examines how digital marketing, market orientation, and competitive advantage enable batik MSMEs in Proppo Sub-District, Pamekasan Regency, enhance their marketing performance using a resource-based viewpoint. The research population, which was chosen using a census sampling technique, consists of 59 MSME ba...

economics and business social sciences

• Cv. Radja Publika
• DOI: 10.5281/zenodo.20302566

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Other 2021

The Effect of Digital Marketing and Service Quality on Consumer Brand Choice of HandmadeShoesby

Liwafa, A. (Arizal) · Utami, C. W. (Christina)

Handmadeshoesby focuses its strategy on digital marketing. This is because 90% of the target consumers of Handmadeshoesby are Millennials. Thus digital marketing is the marketing and sales communication choice for the target audience of Handmadeshoesby. Handmadeshoesby's focus is also on service quality. So far, Handma...

Indonesia economics and business social sciences

• Knowledge E
• Indonesia
• English

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Other 2021

Foodora's digital marketing performance and customers' responses in Finland

Hoang, Anh

Foodora is a food order and delivery service company which operates in Finland and some other Nordic countries. Foodora has been running multiple marketing campaigns, among which those run online remarkably attract customers and help enhance customer experience. Online marketing, or digital marketing, is the use of Int...

customer experience economics and business social sciences Business Management

• Finland
• English

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Digital Marketing, Influencer Marketing Dan Ewom, Terhadap Keputusan Pembelian Viva Cosmetic di Kota Bat

Rosa Lestari · Nora Pitri Nainggolan

This research investigates how digital marketing, influencer marketing, and ewom influence consumers' decisions to buy Viva Cosmetic in the city of Batam. The population of this study is the Sagulung community in Batam city who use Viva Cosmetic in 2024, but their number is unknown. The number of samples collected usin...

economics and business social sciences

• Masyarakat Ekonomi Syariah Bogor
• DOI: 10.56709/mrj.v3i3.374

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