Buscador de Tesis y publicaciones académicas

Digital & Content Marketing: come cambia l’approccio strategico con la Digital Transformation

BORRELLI, FEDERICO#idabnull

In questa tesi, esamineremo in profondità le diverse tecniche e strategie del marketing digitale, analizzando i loro punti di forza e di debolezza e individuando gli aspetti chiave per il successo in questo ambito. Inoltre, esploreremo come il marketing digitale si integra con altre forme di marketing e come può esse...

Is Marketing in the Digital Era Losing its Magic?

Simkin, L. · Dibb, S. · Quinn, Lee · Canhoto, A.

Implementation of Digital Marketing Strategy in MSME Development in Candisari Ungaran Village

Meida Rachmawati · Teguh Harso Widagdo · Sudiyono Sudiyono · Satria Avianda Nurcahyo · y 1 más

Candisari Village is a village where some of its MSMEs have utilized digital marketing platforms. With the rapid development of technology, the digital world and the internet have also impacted the field of marketing. The marketing trend, which was initially conventional (offline), has now shifted to digital (online)....

Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises

Mihai Dobrescu Răzvan · Petronela Simion Cristina · Grecu Iuliana · Aurelian Popescu Cristian

This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing...

Sustainable Digital Marketing and the Digital Supply Chain Management Theoretical Aspects

Margarita Išoraitė

The article examines how digital marketing and digital supply chain management can enhance the sustainability and competitiveness of businesses in the current environment. Digitization has become a necessity for businesses to cope with changing customer behavior, market dynamics, environmental challenges, and social ex...

STRATEGI DIGITAL MARKETING DENGAN INSTAGRAM DAN TIKTOK PADA BUTIK DOT.ID

Hidayatullah, M.F.; UIN Kiai Haji Achmad Siddiq · Rafidah, Nathania Nur; UIN Kiai Haji Achmad Siddiq · Masruroh, Nikmatul · Mauliyah, Nur Ika

<em>The use of digital marketing is a marketing demand. There is no choice for companies that want to survive not to take advantage of digital marketing. This research describes a digital marketing strategy, using the Instagram and TikTok applications. Instagram and TikTok are photo and video-based digital applications...

Integrated Marketing Communication and Human Resource Competency on Brand Awareness Destination through Digital Marketing Utilization

Luh Linna Sagitarini · Ketut Sumadi · I Made Arsa Wiguna · I Ketut Gde Juli Suarbawa

Tourism destinations require effective communication and digital capabilities to compete. This study investigates the causal relationships among integrated marketing communication, human resource competency, digital marketing utilization, and brand awareness destination within the tourism sector. Framed by the Resource...

The use of digital analytics for measuring and optimizing digital marketing performance

Järvinen Joel

Demonstrating the monetary outcomes of marketing is no longer considered a virtue but a necessity by the top management. Marketers are increasingly held accountable for their actions, yet most marketers struggle in their attempts to measure marketing performance. The emergence of digital analytics tools (e.g., Web anal...

Propuesta de creación de una agencia de comunicación y marketing digital en la ciudad de Cuenca

Bermeo Castro, Adrián Felipe

Se estudió la situación actual del mercado de las diferentes Agencias de Comunicación y Marketing Digital en la ciudad de Cuenca, con el objetivo de proponer una Agencia de Comunicación y Marketing Digital especializada, objeto de estudio a posicionarse en el mercado local y nacional.

The concept of digital marketing: the author's view

Autoría no especificada

В научной статье раскрывается авторский взгляд на складывающуюся в науке концепцию цифрового маркетинга. В частности, таких ее компонентов как: понятие «цифрового маркетинга», технологические основы, каналы и инструменты. Проводится сопоставление концепций цифрового и традиционного маркетинга. Прогнозируется рост испол...