Buscador de Tesis y publicaciones académicas

The Development of Frameworks to Implement Digital Marketing Strategies

Frigenti, Pietro Paolo

Digital Marketing Strategy

Lahtinen Niko · Pulkka Kimmo · Karjaluoto Heikki · Mero Joel

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can b...

Content Marketing: Shaping the Future of Digital Marketing

S. Arunaa · M. Sivakumar

During the wake of the COVID-19 pandemic, the importance of digital marketing as a key component of organisational marketing strategies significantly increased worldwide. An important aspect of digital marketing is content marketing, which plays a dynamic role in shaping an organisation’s online presence. With the rise...

Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing

null Fitria Rahmadhani · null Zidan Maulana · null Muhammad Raviandra Antares · null Mohamad Zein Saleh

This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others...

An Empirical Study of Digital Marketing and its Elements

Malik, Reena

Digital marketing is the marketing of goods and services by using digital technologies. With the increase in the penetration of internet in India digital marketing has become one of the best way for the advertisers/marketers to market their products and services and customer also liking the various elements of digital...

PENINGKATAN DAYA SAING DAN KEBERLANJUTAN USAHA KECIL DI MERUYA SELATAN MELALUI PELATIHAN DIGITAL MARKETING

Mirza Zulkifli

AbstrakBelum banyaknya Para usaha kecil di Meruya Selatan yang menggunakan Tools Digital Marketing dalamaktivitas pemasaran, Sehingga perlu dilakukan Pelatihan Digital Marketing agar meningkatkanPengetahuan dan keterampilan penggunaan beberapa tools Digital Marketing serta meningkatkan frekuensiPenggunaan tools digital...

Marketing priorities and digital tactic effectiveness: A business strategy perspective

Eric M. Olson · Andrew J. Czaplewski · Kai M. Olson · Thomas J. Aicher

Digital marketing has emerged as a key component of marketing strategy and by extension has become an important source of competitive advantage for the firm. Firms adopt digital marketing strategies and tactics to address specific marketing priorities (eg sales growth, brand building etc). Digital marketing strategies...

Business-to-business Digital Marketing Strategy: Case company X

Korhonen, Leila

The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital transformation begun to enter the HVAC (heating, ventilation and air conditioning) and infra busin...

Digital Marketing : Tools, Trends and Perspectives

Polishchuk, Iryna · Dovhan, Yuriy · Yakushevska, Oksana · Dovhan, Larysa · y 2 más

The article highlights the issues of modern marketing-oriented business response to new challenges associated with the rapid development of information and digital technologies and digitalization of the population. The purpose of the article is to highlight the results of researchers' approaches to understanding and co...

Digital Marketing

Dr. C. Senthilkumar

“Digital Marketing” is a comprehensive guide covering all the fundamentals of digital marketing, including SEO, PPC advertising, social media marketing, email marketing, and content marketing. The book explains how to set digital marketing goals, understand search engines, optimize keywords, create effective ad copy, e...