Buscador de Tesis y publicaciones académicas

PERSEPSI KONSUMEN TERHADAP STRATEGI PEMASARAN DIGITAL DALAM APLIKASI GOJEK

Dea permatasari · Claudia Enjelita · Ghina Khalisa · Nurjanah

This study aims to measure consumer perceptions of digital marketing strategies implemented by the Gojek application. Gojek, as one of the unicorn startups in Indonesia, has successfully revolutionized the transportation industry and on-demand services through technological innovation and aggressive digital marketing s...

PENGARUH DIGITAL MARKETING TERHADAP KEPUASAN NASABAH DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL MEDIASI PADA PT BANK PEMBANGUNAN DAERAH JAMBI KCP PEMAYUNG

Kennis, Veni · Octavia, Ade

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap citra perusahaan, pengaruh digital marketing terhadap kepuasan nasabah, pengaruh citra perusahaan terhadap kepuasan nasabah dan pengaruh digital marketing melalui citra perusahaan terhadap kepuasan nasabah. Populasi dalam penelitian ini ada...

Exploring the Role of Digital Marketing and e-WOM in Influencing Student Enrolment in Higher Education Institutions in Navi Mumbai

null Mona Mohanty

This study examines the impact of e-WOM and digital marketing on student enrolment decisions in Navi Mumbai, particularly in promoting sustainability initiatives. It explores how these digital tools influence student perceptions and identify the most effective marketing strategies for higher education institutions (HEI...

Analyzing the Effect of Digital Marketing Strategies on Consumer Buying Behavior in Fashion Retail after the COVID-19 Pandemic

Bambang Setiawan · Rizky Aditya Putra

This study analyzes the influence of digital marketing strategies on consumer purchasing decisions in fashion retail businesses in the post-pandemic era, focusing on identifying which elements of digital strategies significantly affect consumer decision-making. Using a quantitative explanatory approach, data were colle...

Penerapan Digital Marketing pada UMKM Karya Bunda Kerupuk Ikan dan Udang di Desa Pangkalan Batang Barat

null Putri Rizkiyah · null Nazrantika Sunarto

This Community Service program aims to analyze and implement digital marketing strategies for the Karya Bunda MSME, a fish and shrimp cracker producer in Pangkalan Batang Barat Village, Bengkalis Regency. The implementation of digital marketing is carried out as an effort to overcome limitations in conventional marketi...

The Role of Digital Marketing in Start-Ups: An Empirical Analysis

Mrs. Priyanka V. Salokhe

Digital marketing has become a fundamental growth enabler for start-ups by offering cost-efficient, measurable, and scalable promotional channels. This research investigates the role of digital marketing in supporting start-up growth, focusing on brand visibility, customer acquisition, return on investment (ROI), and c...

Profitability in digital marketing

Lahdensuo, Sami

The research focused on the measurement of profitability in digital marketing. The study was guided by the following research questions: To establish how conversions and leads determine profitability in digital marketing, to investigate how e-commerce determines profitability in digital marketing, to find out how websi...

Transforming Digital Marketing with Machine Learning Algorithms

Sushma Malik · Anamika Rana

In the era of rapid technological advancements, digital marketing has evolved significantly, leveraging innovative technologies to enhance customer engagement, personalize experiences, and optimize marketing strategies. One of the most promising approaches to transforming digital marketing is the integration of ML algo...

FROM CLICKS TO CUSTOMERS: UNCOVERING HOW DIGITAL STRATEGIES EMPOWER SMALL MEDIUM ENTERPRISES IN DAVAO CITY

Felipas-Damag, Jeanvy · Miguel, Donald Cyndyl L. · Obedencia, Annalyn G.

This study examined the influence of digital marketing and marketing strategies on the business performance of small and medium-sized enterprises (SMEs) in Davao City, Philippines. Anchored on a descriptive-correlational design, the research aimed to determine the extent of business performance in terms of financial an...

Customer Engagement Formation in B2B Digital Content Marketing:

Gosuke Nishikawa