Buscador de Tesis y publicaciones académicas

Assessment of Digital Marketing Technologies using TOPSIS Method

Pappu Sindhuja

The marketing industry is constantly evolving as digital technology and their applications spread. Consumer behavior, company structures, marketing approaches, and competitive capacities are all impacted by this shift. For large and medium-sized businesses, digital technology has made them more competitive than competi...

The Impact of Digital Marketing on Consumer Buying Behavior in Saudi Arabia: Brand Popularity as a Mediator

Maram Alanmi · Sager Alharthi

The purpose of this research was to analyze the impact of digital marketing on consumer buying behavior, consumer purchasing decisions, and brand popularity. The aim of the results is to provide the importance of digital marketing in the current business environment. The current research adopted a quantitative research...

Implementasi Digital Marketing pada UMKM Kebab Zannah

null Nurhidayah Nurhidayah · null Andri Nofiar. Am · null Larbiel Hadi

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting Indonesia's economic growth; however, many still face challenges in utilizing digital technology for marketing activities. Kebab Zannah MSME in Bengkalis Regency primarily relied on word-of-mouth promotion, resulting in limited market re...

Independensi Entrepeneur With Digital Marketing

Julita Julita · Nel Arianty

Digital marketing is a digital marketing technology implementation. The role of digital marketing can attract consumers and direct them to a blend of electronic communication and traditional communication. Digital Marketing provides opportunities for small businesses to attract new customers and reach existing customer...

A importância do marketing digital no turismo rural no contexto português

Gonçalves, Catarina Helena Santos Mares

O Marketing Digital e o Turismo são duas áreas que se interligam de diversas formas. Contudo, as consequências podem ser completamente distintas, consoante o tipo de interligação que se cria. Apesar do Marketing Digital poder ser uma ferramenta extremamente útil, é necessário conhecer detalhadamente tudo o que envolve....

Pelatihan Digital Marketing Sebagai Pengembangan Wisata Belanja Kampung Kelor di Kelurahan Banjar Sugihan

Putra Perdana · Ririt Iriani Sri Setiawati · Lailia Ayu Ramadhani

Perkembangan teknologi saat ini telah memberikan manfaat pada kegiatan ekonomi daerah dalam menjalankan usahanya. Wisata belanja merupakan salah satu kegiatan ekonomi daerah, yang dapat didukung dengan penggunaan teknologi dan media sosial. Penggunaan digital marketing untuk mengembangkan wisata belanja dapat memperlua...

Traditional Marketing Versus Digital Marketing

Pașcalău, Simona-Valentina · Urziceanu, Ramona Mihaela

Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation involves migrating to new technological models, where digital marketing is a key part of the strategies of users’ growth and loyalty. The internet and digital marketing have become important factor...

Digital Marketing Fundamentals

Hashem Aghazadeh · Mozhde Khoshnevis

Improving B2B Sales in the Segment of “Bleisure Clients” through Brand-Awareness and Digital Marketing Activities for The Student Hotel

Kendzior, Sergei

The following project-based thesis is focusing on digital marketing. The thesis consists of a theoretical discussion of different types of digital marketing as well as digital marketing planning models and an application of this theoretical framework to an empirical case. The main purpose of this project-based thesis i...

Efektifitas Strategi Pemasaran Digital Melalui Media Sosial Studi Pada Akun Instagram Mikhayla_shop

Saqofa Nabilah Aini

This study aims to analyze the form of digital marketing strategies through social media on Instagram accounts Mikhayla_shop and the effectiveness of digital marketing. So in this study, there are two formulations of the problem, namely: 1) How is digital marketing strategy through social media study on Instagram accou...