Buscador de Tesis y publicaciones académicas

ЦИФРОВІ КОМУНІКАЦІЇ В МАРКЕТИНГУ: СУТНІСТЬ ТА ПЕРСПЕКТИВИ РОЗВИТКУ В УМОВАХ ПАНДЕМІЇ COVID-19

Autoría no especificada

In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digita...

Evaluating the Effects of Digital Marketing: Development Opportunities and Strategic Implications – A Case Study of Fiskars

Fernando, Marina

Digital marketing has become an increasingly important component of contemporary marketing strategies, primarily for consumer brands operating in competitive and digitally driven markets. This thesis investigated the effectiveness of digital marketing practices and explored potential development opportunities within th...

DIGITAL MARKETING SERVICES IN TOURISM

Mavlanova Barchinoy

This article provides information about the essence of digital marketing and its importance in the field of tourism. The effectiveness of digital technologies in marketing and the contribution of digital marketing to the tourism of our country were discussed. As a conclusion, a number of suggestions are made about what...

ЦИФРОВІ КОМУНІКАЦІЇ В МАРКЕТИНГУ: СУТНІСТЬ ТА ПЕРСПЕКТИВИ РОЗВИТКУ В УМОВАХ ПАНДЕМІЇ COVID-19

Autoría no especificada

In today's business environment, the changes taking place and their speed of spread are related to the digital revolution and the increase in the number of communication channels, the development of social networks and interactive marketing platforms, and many other phenomena that shape new vectors for business. Digita...

Pengaruh Digital Marketing Terhadap Keputusan Pembelian Secara Online di Shoope pada Mahasiswa Universitas Singaperbangsa Karawang

null Laila Rahma Adila · null Hartelina

This study aims to examine the effect of digital marketing on online purchasing decisions of Universitas Singaperbangsa Karawang students on Shopee. The novelty lies in the use of digital marketing as a single variable through simple linear regression, focusing on students as digital natives. A quantitative approach wa...

The Influence of Digital Marketing and Service Quality on Customer Loyalty at Cafe Storyline in Palopo City

Afia Utari · Muhammad Aqsa · Putri Dewintari

Digital marketing today This play a role important in introduce A products and reach customer in a way directly . Digital marketing techniques have the potential big in increase preference customer in buy something products , especially among​ child young people who tend to easy adapt with digital systems . Research Th...

Chapter 3: Harnessing Data and Analytics in AI Digital Marketing

Autoría no especificada

Tourism and Digital Marketing

Lauren A. Siegel · Hyerhim Kim · Ryan Yung

Strategi Digital Marketing yang Dilakukan The Portrait Place melalui Media Sosial Instagram

null Annisa Oktaviani Bekti · null Dede Lilis Chaerowati

Abstract. Research on digital marketing has been carried out at The Portrait Place which is engaged in business in the field of photography services. The Portrait Place is a business in the service sector, namely photography. The purpose of this research is to find out digital marketing strategies carried out through I...

Effectiveness of Digital Marketing for SMEs and Customer Satisfaction: A Study on Strategies, Challenges and Opportunities

Preeti Jha · Prof. M.K Shastri

In the expeditious progress of digital landscape, small and medium-sized enterprises (SMEs) must adopt innovative digital marketing strategies to drive customer satisfaction. Digital marketing refers to those marketing campaign that uses internet and an electronic device for business purposes. This study explores the e...