İsrail destekçisi olarak görülen markalara karşı tüketici düşmanlığının satın alma niyeti üzerine etkisinde boykot tutumunun aracılık rolü
Göger Sayır, Latife
This Master's thesis examines how contemporary political tensions influence consumer behavior, analyzing the impact of consumer animosity toward brands perceived as supporters of Israel on purchase intention, and the role of boycott attitude in this relationship. Conducted in the context of rising public reaction and b...
- Muş Alparslan Üniversitesi
- Turkey
- Turkish