Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

121.286 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2024 Acceso abierto Revisado por pares 1 cita

A Study on digital Marketing and its Components

Nisha Kumari -

Digital marketing is the part of marketing that uses digital based technology i.e. desktop, mobile phone, mobile apps and other digital media. Digital marketing is also known as online marketing and internet marketing. Digital marketing platforms promote product and services. Digital marketing effectively started in 19...

  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2024.v06i02.14974
Leer el documento
Artículo 2020 Acceso abierto

Digital Marketing Features

Išoraitė, Margarita

The article analyzes the peculiarities of digital marketing: the definition of digital marketing, the advantages and disadvantages of digital marketing, the process of digital marketing. Digital marketing is an important stage in business planning, during which a strategy is developed that can help make the business mu...

economics and business social sciences digital marketing advanatges and disadvantages digital marketing
  • Lithuania
  • English
Leer el documento
Artículo 2019 Revisado por pares 1 cita

Conceptual Aspects of Digital Marketing

Irina Fomicheva · V. Polyakov

The stages of evolutionary formation of digital marketing depending on the concept of the industry, stages of development of marketing and marketing environment are considered. The features of marketing tools (4p) in digital marketing are revealed. New markets of the digital revolution are presented. Digital marketing...

9. Industry and infrastructure physical sciences 11. Sustainability 8. Economic growth
  • Infra-M Academic Publishing House
  • English
  • DOI: 10.12737/article_5c1b61813e6018.10952730
Ver ficha
Artículo 2025 Revisado por pares 1 cita

Digital Marketing Strategies for Emerging Markets: A Comparative Study of Social Media and Influencer Marketing

GARGI SHARMA

Abstract: This study explores the effectiveness of digital marketing strategies in emerging markets, focusing on social media and influencer marketing. A comparative analysis of five emerging markets (India, Brazil, South Africa, China, and Indonesia) reveals significant differences in consumer behavior, digital infras...

economics and business social sciences
  • Edtech Publishers (OPC) Private Limited
  • DOI: 10.55041/isjem03692
Ver ficha
Libro 2023 Revisado por pares

DIGITAL MARKETING ESSENTIALS

T. Lavanya Kumari

This book, "Digital Marketing Essentials," provides a comprehensive guide to the world of digital marketing. In today's world, digital marketing has become an essential part of any business strategy, and this book aims to provide readers with a clear understanding of the fundamentals of digital marketing. The book begi...

social sciences other social sciences
  • Magestic Technology Solutions (P) Ltd, Chenna...
  • DOI: 10.47716/mts.b.978-93-92090-13-4
Ver ficha
Ponencia / congreso Acceso abierto

Digital Marketing Classes in Thane and Navi Mumbai |YuHasPro

Autoría no especificada

Certified Professional Diploma in Digital MarketingBegin your digital marketing career at YuHasPro with the best digital marketing courses in Thane and Navi Mumbai with placement. Our digital marketing certification course is designed to train you in various techniques and areas of expertise such as SEO, SEM, social me...

  • Zenodo
  • English
  • DOI: 10.5281/zenodo.22811473
Leer el documento
Other 2025

The Impact OF Digital Marketing Strategies on Small Business Development

Normurodova, Z. (Zebo)

This article discusses the impact of digital marketing strategies on the development of small businesses, discusses the concept and essence of digital marketing, the most important aspects of digital marketing, digital marketing and its economic impact on the development of small businesses. It also examines digital ma...

raqamli transformatsiya raqamli marketing rapid analysis capability social sciences
  • Indonesia
  • English
Ver ficha
Libro 2018

Digital Marketing Fundamentals

McLean, Graeme

Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. The online text...

330 Marketing. Distribution of products
  • Digi Marketing Edu
Ver ficha
Other 2024

Digital Marketing

A, M. U. (Muhammad) · Puspitasari, R. H. (Ratih) · Polimpung, L. J. (Lisa) · Rifai, M. S. (Mohammad) · y 14 más

Pemasaran digital (digital marketing) sangat penting di era saat ini karena berbagai faktor yang terkait dengan perubahan perilaku konsumen, teknologi, dan lingkungan bisnis. Banyak konsumen menghabiskan waktu mereka secara online untuk mencari informasi, berbelanja, dan berinteraksi di media sosial. Pemasaran digital...

economics and business social sciences
  • Eureka Media Aksara
  • Indonesia
  • Indonesian
Ver ficha
Artículo 2025 Revisado por pares

The influence and practice of digital marketing strategy in the FMCG industry

Suwen Chu

During the COVID-19 pandemic, there has been a great development from traditional to digital marketing. Due to the closure of stores and the cancellation of public activities caused by the epidemic, all FMCG brands have increased digital marketing to reach consumers, and digital marketing has become the mainstream of m...

economics and business social sciences
  • Dean & Francis Press
  • DOI: 10.61173/5vhgjz27
Ver ficha

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.