Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

121.293 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2021 Acceso abierto Revisado por pares

A Case Study on Digital Marketing with Reference to India During and Post COVID-19

Dr. Pradipta Mukhopadhyay

Digital marketing can be defined as the use of various digital methods and digital channels to connect with the prospective customers for the promotion of a particular product or service. Digital marketing includes social media promotion, development of websites, email marketing, online brochures etc, which are used fo...

engineering and technology
  • Naksh Solutions
  • English
  • DOI: 10.48175/ijarsct-1873
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares

PELATIHAN DIGITAL MARKETING DAN GLOBAL MARKETING UNTUK SEGMEN PASAR BARU DALAM MERAIH PASAR GLOBAL PADA UMKM BANDUNG

Rachmawati, Mariana · Pratminingsih, Sri Astuti · Mariana, R. Adjeng · Brahmana, Sunardi. S · y 2 más

Digital marketing memiliki manfaat untuk perkembangan bisnis agar dapat bersaing di pasar yang lebih luas. Digital marketing bukan hanya sekedar tren, akan tetapi memiliki manfaat yang sangat luas bahkan dapat mempopulerkan sebuah usaha rumahan dengan lebih mudah sehingga mendorong tren berbisnis dari rumah. Pelatihan...

Marketing economics and business social sciences digital marketing, pasar global, pelatihan, UMKM
  • State University of Medan
  • DOI: 10.24114/jpkm.v29i4.49486
Leer el documento
Artículo 2024 Revisado por pares

Digital tools in hotel marketing

A. R. Bagirowa · O. Yu. Zeveke

The Role of Digital Marketing Tools in Modern Business examines the impact of digital tools on the effectiveness of companies’ marketing strategies. Digital marketing tools play a key role in increasing brand awareness, increasing conversion and the overall effectiveness of marketing campaigns.

economics and business social sciences
  • PANORAMA Publishing House
  • DOI: 10.33920/igt-2-2408-02
Ver ficha
Artículo 2023 Acceso abierto Revisado por pares 2 citas

BIBLIOMETRIC ANALYSIS OF DIGITAL MARKETING WITH VISUAL MAPPING TECHNIQUE

Emine Şenbabaoğlu Danacı

Digital marketing is a very important position in line with the ever-advancing technology and the changing customer demands and needs. Due to the increase in studies on digital marketing in recent years, this study has been carried out in order to present the studies in the relevant literature to researchers together....

social sciences other social sciences
  • Marmara University
  • DOI: 10.54452/jrb.1165618
Leer el documento
Artículo 2023 Revisado por pares

Penerapan Marketing Management Dengan Metode Digital Marketing Untuk Meningkatkan Penjualan Home Industry

null Maulana Ma’ruf

Application of Marketing Management with Digital Marketing Method to Increase Home Industry Sales. Increasing sales is a crucial factor for the sustainability of Home Industry businesses. In the current digital era, the application of Digital Marketing methods has become an effective strategy to achieve this goal. This...

economics and business social sciences
  • Politeknik Pratama Purwokerto
  • DOI: 10.55606/jupiman.v2i4.2753
Ver ficha
Artículo 2024 Acceso abierto Revisado por pares

Utilization of Digital Marketing Content Creator for Promotion of Entrepreneurship

Siska Lusia Putri · null Lucy Chairoel · null Tri Rachmat Riski · null Febri Rahadi · y 3 más

Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Di...

economics and business social sciences
  • Sumatera Scientist
  • DOI: 10.62769/yejag558
Leer el documento
Tesis de maestría 2025 Acceso abierto

“Digital marketing as a tool to enhance the competitiveness of the enterprise”

Malinko, Yuliia

With the rapid development of the global network, traditional approaches to enterprise management, particularly its marketing activities, are evolving. The use of the Internet now encompasses virtually all aspects of the marketing activities of many companies (Lorvi & Voitovych, 2021, p. 5). Traditional marketing tools...

Marketing Digital marketing economics and business social sciences
  • Portugal
  • Portuguese
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares 1 cita

Impact of Digital Marketing among Farmers in Agribusiness with Reference to Vivek Enterprises, Holenarasipura, Hassan

Shreyas B D - · Susheela Devi B Devaru -

The Internet & digitalization have changed the entire world. Like other sectors, business of agriculture has taken up digital marketing or internet marketing and expanding to new boundaries and providing services better than the conventional marketing places. In an age marked by technological advancement and evolving m...

2. Zero hunger economics and business social sciences 1. No poverty
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2023.v05i05.6221
Leer el documento
Artículo 2020 Revisado por pares 3 citas

Measuring Digital Marketing Performance

Tasnia Fatin · Nayem Rahman

Ever since its inception in the early 1990s, digital marketing has received significant attention as marketing strategies in industry and academia. The advent of the Internet and related information technologies has initiated the new marketing framework for business and business-related strategies. Companies have been...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • IGI Global Scientific Publishing
  • English
  • DOI: 10.4018/ijamtr.2020010101
Ver ficha
Artículo 2022 Acceso abierto

CAREER OPPORTUNITY IN DIGITAL MARKETING AND ITS IMPACT WITH SPECIAL REFERENCE TO KALYAN

Ms. Pooja Munnalal Gupta

The purpose of this review paper is to study the impact of digital marketing on people and markets. How does it impact the people and market? Marketers used to promote their products through digital marketing to their prospective customers to see and learn. The main aim of marketers behind digital marketing is to make...

economics and business social sciences
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.7799013
Leer el documento

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.