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The purpose of this research was to determine and analyze digital marketing, product innovation, competitive advantage and marketing performance, the effect of digital marketing and product innovation simultaneously and partially on competitive advantage, and the effect of competitive advantage on marketing performance...
This doctoral research explores the relationship between digital food marketing and gender, shedding light on factors that contribute to adolescent consumer behavior and societal norms. In an era dominated by digital platforms, including social media, food marketing strategies have evolved, becoming increasingly sophis...
This study aimed to educate adult learners by addressing marketing challenges faced by Pasakngam Village, Chiang Mai. The objectives were 1) examine current marketing management procedures and the needs for community products 2) analyze and develop a digital marketing strategy model, and 3) educate the adult villagers...
Abstract This paper studies the current level of attractiveness of international tourist destinations by constructing an evaluation system and applying a fuzzy comprehensive evaluation method. Based on the evaluation results, digital marketing strategies are proposed in terms of customer management management systems a...
null Filipe Ximenes Guterres · null Kevin Denandra Budianto · null Ivan Aubrey Adianto
Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of mobile coffee businesses. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis includ...
T. K. Tursunbai · V. E. Arbabaeva · Kirezli Özge · N. K. Zhakataeva
A distinctive feature of digital marketing is its interactivity, which is manifested in the successful application of digital marketing tools and their impact on engaging potential users. Visitors to digital resources should not only receive basic information but also be proficient in digital communications, possess th...
I have investigated the effects of digital marketing in Nepal in this thesis, paying particular attention to what they mean for local companies and customers in Nepal. The goal of the study was to comprehend the adoption rates of digital marketing methods, their efficacy, and the alterations in customer behaviour and m...
The world has transitioned into a digital environment. For today's businesses, it is imperative to have a website and use the web as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to tak...
Social Media MarketingMarketing management9. Industry and infrastructure11. Sustainability
CV. Orchard Collections menghadapi tantangan dalam mempertahankan keberlanjutan pengelolaan digital marketing setelah program magang berakhir, terlihat dari menurunnya engagement sosmed secara keseluruhan akibat dari kekurangan SDM dan keterampilan ahli. Fenomena ini menciptakan kesenjangan manajerial dalam keberlanjut...
social media marketingeconomics and businesssocial scienceskonsistensi
The subject of this thesis is a small company's current digital marketing status. This study was con-ducted in order for the owners of the beauty and hair salon Kauneusstudio FAB to improve their understanding of their customers’ behavior online and the significance of each digital channel they are using in the present...
economics and businesssocial sciencesdigital marketingDegree Programme in Business Management
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