Buscador de Tesis y publicaciones académicas

Digital marketing in hyderabad

mounika

In today’s fast-paced digital world, connecting with your audience online is more important than ever. Digital marketing is the key to building your brand, reaching new customers, and driving real results for your business. From SEO and social media marketing to Google Ads, content creation, and email campaigns, digita...

The Effects of Muamalah Buying and Selling Gold Through a Digital System and Its Effectiveness in Terengganu

Md Shuhaimi Bin Ismail · Razi Yaakob · Zamri Chik

The study on 'gold trading transactions through digital systems' is increasingly important in the context of the development of Islamic financial technology (fintech) and the growth of the use of digital platforms for Muslim economic transactions. Digital gold transactions create a new dimension in Islamic trading tran...

Evaluating the Impact of Digital Marketing Platforms on Generation X and Y Purchase Intentions in the FMCG Industry

Ankita Yadav · S. K. Singh · Manoj Kumar Dash

For Generation X and Generation Y particularly, digital marketing has revolutionised consumer behaviour and the fast-moving consumer goods (FMCG) industry. “Among many digital marketing outlets, this study evaluates the degree to which social media marketing, email marketing, influencer marketing, and online advertisin...

El digital out of home (dooh) o digital signage, el otro marketing digital

López Aranda, David

The digitalization of processes has become an essential tool in the shaping of marketing and advertising. The digital revolution which has occurred in the world of commercial communication has introduced new concepts and methods in order to adapt to changes in consumer practices. The internet is the key to digital mark...

Digital marketing adoption in early-stage SMEs

Ramos, Sofia

The importance of digital marketing is indisputable both in the academic and managerial worlds, yet the academic research on digital marketing adoption and its usage in early-stage SMEs is still in its infancy. More in-depth knowledge on how early-stage SMEs adopt digital marketing is necessary. Previous research focus...

Digital marketing as automated marketing

Detlev Zwick · Nikhilesh Dholakia

The Influence of Digital Marketing on Accounting Decisions: Implications and Challenges

Ramadhian Agus Triono Sudalyo · Nurita Elfani Prasetyaningrum

Digital Marketing Digital marketing has become a key pillar of modern business strategy, changing the way companies interact with consumers and creating new opportunities. However, these developments also have significant ramifications in the realm of accounting decisions. This study aims to analyze the influence of di...

IMPACT OF DIGITAL MARKETING ON SPORTS DEVELOPMENT AT UNIVERSITY LEVEL IN PAKISTAN

Sumera Sattar · Syeda Maryam Zahra · Maria Nazir Chema

This research aims to integrate value of the student sports engagement within the framework of academic development. University sports is one of the elements of educational growth which is underrepresented topic of study in both educational and professional context worldwide. A fresh viewpoint on collegiate athletics m...

THE INFLUENCE OF DIGITAL MARKETING ON THE LOYALTY OF VISITORS OF RESTAURANT NETWORKS

Oleksandr Kosar

The article shows the importance of digital marketing tools. Theoretical principles and basic technological innovations of modern digital marketing are considered. An analysis of the impact of digital marketing tools on the satisfaction and loyalty of visitors to restaurant chains based on the identification of impact...

The study of factors that influence Thai people for choosing digital marketing programs

Tanchanok Aunhachart

Thai companies are now facing a shortage of digital marketing staff due to the rising number of internet users and increased expenditure on digital advertising. Hence, digital marketing programs or courses require assessment in this changing environment. However, scant research has been conducted regarding insights int...