Buscador de Tesis y publicaciones académicas

Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program

Khofifah Rahmat Syahban · Endy Gunanto Marsasi

This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the...

Research on social relationship marketing model and user engagement based on SICAS model

Chen Yutong

Since 1971, The first email sent by Ray Tomlinson began, and the revolution of the communications era began. As digital marketing continues to deepen in all aspects of people’s lives, social relationship marketing as an emerging digital marketing tool is playing an increasingly important role in business activities. Th...

A visual introduction to marketing in a digital era

Gordon Fletcher

Penerapan Digital Marketing Sebagai Media Promosi Pada PT. Angkasa Pura Indonesia (Cabang Bandara Internasional Minangkabau)

Dellani, Mutia Sari

Ethical marketing research in the digital age — How can academics and practitioners work together?

Clark, Lillian

This piece considers how the experience of marketing practitioners and academics can be pooled to overcome ethical objections to certain standard market research practices in the digital world.

Formation and development of the concept of digital marketing

Olena Vynogradova · Nataliia Nedopako · Olha Kryzhko

The digital age has not only simplified many everyday tasks for us, such as communication, work or information retrieval, but has also provided many opportunities for business promotion. Due to the convenience, speed, and popularity of digital channels, their use in business to communicate with the target audience has...

Digital Mechanisms of Management of the Marketing Potential of the Enterprise

Tetyana V. Shtal · Ruslan O. Mogylevskyi

The article examines modern digital mechanisms for managing the enterprise's marketing potential. The key concepts of digital marketing affecting the competitiveness of enterprises in a dynamic business environment are analyzed. In today's conditions of global digitalization, enterprises are forced to adapt their marke...

A NEW WINDOW IN MARKETING: DIGITAL MARKETING

GEDİK, Yasemin

Sosyal ağların ve teknolojinin hızla gelişmesi, işletmelerin tüketicilerle iletişim kurma biçimlerinde büyük değişikliklere gitmesine neden olmuştur. İnternet ve dijital pazarlama, müşterileri cezbetmek ve elde tutmak için kampanyalarda önemli faktörler haline gelmiştir. Dijital pazarlama bir elektronik cihaz veya inte...

ANALISIS PENGARUH PENGGUNAAN SISTEM PEMBAYARAN DIGITAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN

null Achmad Fauzi · null Shifa Ashila Salwa · null Aniar Safitri · null Eka Amelia Chiesa Julianti · y 1 más

The purpose of this research is to find out the interest in using digital payments and also to find out how much interest in digital marketing that is used at this time towards purchasing decisions. The research method is using a systematic literature review method or systematic literature review which can be interpret...

Estudi d'estratègies de màrqueting digital a la moda espanyola

Amor Jiménez, Esther

El presente trabajo nace de la voluntad de analizar 'moda' y 'marketing digital' en un único estudio completo de investigación. Por este motivo, el estudio define las estrategias de marketing digital que utilizan las marcas de moda españolas y determina qué tendencias actuales de marketing digital están aplicando, adem...